"Our aim is to reflect the Australian way of life through stylish, relaxed, quality apparel, accessories and homeware. We strive to be the most respected and desired modern Australian lifestyle brand."
Country Road has travelled a long way since its beginnings in 1974 when it was started as a manufacturer and supplier of specialist casual cotton shirts. Re-launched in 2004 with a new modern identity, it is now a nationally and internationally recognised brand with operations in New Zealand and Asia. It is in the business of the design, sourcing, retail, licensing and wholesale distribution of quality lifestyle products. Its ranges include all kinds of apparel, homeware and furniture.
In 2009 Country Road won the Marie Claire magazine fashion retailer of the year, the Australian Retailers Association clothing and footwear retailer of the year and the association’s award for the overall retailer of the year.
Country Road was acquired by Woolworths Holdings in 1998. The successful trial of Country Road within Woolworths stores in 2008 has developed into an important and exciting expansion initiative for both businesses. Country Road is offered in 13 Woolworths stores with the first stand-alone store opened late 2009.
Country Road has more than 60 retail stores, an additional 80 concession outlets, and over 2 000 employees in Australia and New Zealand. Country Road is a truly iconic Australian brand and has become a significant market leader in the Australian retail and fashion industry.
Country Road is listed on the Australian Stock Exchange (ASX) – the latest financial and investor information can be viewed here