our customers

Woolworths core customer is discerning, loyal and increasingly vocal – making sure that their local retailer hears their concerns and provides the right product and service to meet their needs, consistently.

Our strategy continues to focus on attracting and retaining more of these loyal customers with high disposable income, whilst remaining accessible to the aspirational customers with lower disposable incomes but who are increasingly looking to us to give them the quality and value that they deserve.

Encouraging the committed Woolworths food shopper to buy clothing, and the clothing shopper to shop Woolworths food, and all of them to use Woolworths financial services products, remains key to maximising the customer opportunity gap.

Woolworths MySchool programme continues to make a difference in the community through the donation of a percentage of customers’ MySchool spend to schools throughout South Africa.

Feedback from our customers tells us that they are concerned about the environment and minimising the environmental impact of all products continues to be a key focus for the business and a critical success factor in all new product development.

2007 focus

Customers expect to find the right product in the right place at the right time and this product availability remains a challenge. Significant focus is being placed on the quality of planning and cataloguing across the business. Medium and small stores, in particular, have been impacted and an improvement in this area represents a good opportunity to grow sales.

The recently passed National Credit Act and the proposed Consumer Protection Bill provide the base guidelines for the business’ direct relationship with customers.