environment

Woolworths identified the environment as a key focus for the business when announcing the Good business journey. The targets represent significant up-weighting of the ongoing focus in key areas and concentrating on organic and free-range products, healthy eating choices, protection of biodiversity, animal welfare, water management, waste management and the reduction of packaging.

We promote environmentally-sound farming methods, thereby ensuring that our conventional produce farmers migrate to environmentally-sensitive farming methods and organic production.

organic and free range

How does organic grocery processing differ from conventional products?

With the word “organic” easily conjuring up images of fresh produce pulled from earth, some consumers are surprised to find out that there are certified organic options for many processed grocery food items. Certified organic processed foods include ingredients that are grown without the use of synthetic chemicals such as herbicides and pesticides, according to strict organic standards

Furthermore, the products are manufactured in audited, certified organic production facilities.

The Woolworths product development team works closely with its manufacturers to ensure maximum product safety and the minimum use of preservatives within the well-established framework of globally-accepted organic manufacturing standards.

what’s already been done

Having begun its organic journey almost a decade ago, Woolworths offers South African consumers the widest range of certified organic products, from pasta and peanut butter to t-shirts and towels.

Woolworths began its organic cotton journey in 2004 and has steadily increased its use of organically grown cotton over the past four years. Woolworths offers a comprehensive collection of organic cotton products in kids’, men’s and women’s outerwear and sleepwear, baby clothing, towels and bedding.

what we’re doing

In February 2008 we launched over 100 new organic grocery lines which cater for both basic grocery needs and the more specialised tastes of the contemporary cook. The range includes jams, pastas and pasta sauces, rice, condiments, oils, beans, breakfast cereals, biscuits, teas, coffees, juices, nuts, chocolates and more.

This has further entrenched our position as the country’s leading retailer of organics and made it easier than ever for shoppers to lead a comprehensive organic lifestyle.

In 2008 our organic sales exceeded target by 9.81% with free-range sales below target by 18.9%.

Overall, combined organic and free-range sales were below target by 12.46%

Organic clothing sales were however 47% above our 2008 target.

where we’re going

We will continue to accelerate Woolworths organic and free-range journey, delivering the following by 2012:


sustainable fibres

what we’re doing

Driving innovation in clothing continued to be a strong focus. The use of organic cotton in clothing increased and garments with both 100% organic cotton and clothing with a percentage of organic cotton were a popular choice among customers. A range of bamboo products, a natural and sustainable fibre, was introduced in women’s outerwear in 2008. Woolworths also developed a fleece jacket made from 100% recycled plastic bottles, to close the recycling loop.

Woolworths is the first South African retailer to offer organic wool and has introduced men’s formal trousers made from organic wool.

Our ‘green label’ helps customers identify textile items, from babywear to homeware, made with fibres from sustainable sources. It is featured on a wide range of clothing, from 100% organic t-shirts, jeans, shirts and underwear, bamboo shirts and socks, to garments made with 5% organic cotton, in virtually every clothing department including menswear, womenswear and kidswear.

case study

local organic cotton


The trial local organic cotton crop in Limpopo

Woolworths was the first major South African retailer to offer a range of clothing incorporating organically grown cotton.

Woolworths, it was recently announced, is the world’s third largest consumer of organic cotton, behind American giants Wal-Mart and Nike. Since introducing South Africa’s first clothing made from 100% organic cotton in 2004, Woolworths has been spearheading initiatives to establish a local pipeline for organic cotton. This summer saw the planting of South Africa’s first commercial scale trial crop of organic cotton, linking with the ComMark Trust, Cotton SA and the Organic Exchange, an international organisation dedicated to expanding global supplies of organic cotton.

Woolworths, together with its supply chain partners, is developing a comprehensive business model for organic cotton farming in South Africa, shifting conventional cotton to organic cotton.

Comments Rebecca Calahan Klein, Programme Director of the Organic Exchange and a fierce proponent of organic cotton. “We commend Woolworths for taking a leadership role in South Africa and are pleased to be playing a role in the birth of South Africa’s own organic cotton pipeline.”


healthy eating and lifestyle programmes

what’s already been done

what we’re doing

Woolworths Good food journey is a multi-faceted, long-term commitment to addressing issues such as care for the environment, animal welfare and consumer food issues –meeting the increasing demand for food that is safe, healthy and produced with minimal damage to either the environment or other species. In 2007/8:

Woolworths completely reformulated its entire yoghurt range and has become the first in South Africa to offer yoghurts made with only natural flavours and colours and containing no added preservatives and no artificial sweeteners. In addition, all Woolworths yoghurts are made with rBST hormone-free milk and, on average, there is 15% less sugar across the range (72 tons per annum).

As well as extending the range to include yoghurts with prebiotic insulin fibre and a yoghurt with added omega 3 to promote heart health, Woolworths yoghurts contain exclusive HOWARU™ probiotic cultures to help stimulate the immune system and assist in lactose digestion.

In keeping with its Good business journey, all Woolworths 150g and 1kg yoghurts are also now sold in tubs made from recyclable materials.

where we’re going

The programme is being accelerated to:



Free-range poultry farm, Eikendal

water

South Africa is a dry country with an average rainfall of less than 500 mm. Woolworths is one of the country’s largest retailers of fresh produce, currently supplying about a third of the fresh produce consumed through South African retailers.

The agricultural sector is the country’s largest consumer of water with just over 50% of the country’s water supply used for irrigation.

what’s already been done

Woolworths is committed to reducing water usage and managing waste water and water effluent.

All suppliers who make fabric for our clothes adhere to very strict standards. No materials, dyes or chemicals used in the production of Woolworths clothing or textiles pose an unacceptable risk to health – or to the environment – during their manufacture or disposal. We continue to entrench our strict code of conduct regarding dyes (including the removal of Azodyes), chemicals and water management in our supply chain.

what we’re doing

Woolworths’ programme includes the following measures:

Corporate facilities

When evaluating new real estate opportunities, Woolworths considers if the design of the property enables the efficient use of water and water waste. This includes:

Such measures have already been implemented at Woolworths distribution centre in Midrand. Municipal water at the distribution centre is used only for drinking purposes.

Head office facilities have shown a 13% decrease in water usage to 62 238 kl (2007: 71 614 kl). We have also set a benchmark for reduction in water usage in stores of 122 kl/m2 and achieved just under a 5% reduction in relative usage in stores.

where we’re going


CEO Simon Susman at the Mail and Guardian
Greening the Future awards

South Africa has the third-highest level of biodiversity in the world. The Cape floral kingdom alone is home to 20% of Africa’s flora while only accounting for 0.5% of the continent’s area.


biodiversity

what’s already been done

We are dedicated to selling products that do not cause harm to the natural world around us in the way they are made.

what we’re doing

where we’re going

case study

Woolworths supports predator-friendly farming


Anatolian sheepdog with its flock

Did you know that some farmers use gin and poison traps to deter predators like leopards, jackals and eagles from attacking their livestock? Woolworths is constantly seeking ways to protect scarce and unique natural resources while still delivering quality food products to customers. Woolworths is against indiscriminate forms of predator management that cause pain, distress or death to predators. We are working closely with our supply base, universities, the Department of Agriculture's research farms and a number of other experts in this field, including the Landmark Foundation, to develop guidelines which set out ethical predator control measures. The Woolworths Trust recently made a R200 000 donation to the Landmark Foundation in support of its Leopard and Predator Conservation Project. The protein team is also actively involved in setting up an Anatolian sheepdog adoption programme sponsored by Woolworths.


animal welfare

what’s already been done

Woolworths has always had clear guidelines on animal welfare. These include:

Woolworths was also heavily involved in the development and launch of badger-friendly honey.

We do not permit:

what we’re doing

Woolworths is committed to addressing the issue of mulesing of wool-producing merino sheep. Mulesing is the surgical removal of strips of wool-bearing wrinkle skin from around the breech of a sheep. Mulesing is common practice in Australia as a way to reduce the incidence of flystrike on Merino sheep in regions where flystrike is common.

The wool industry’s largest exporter, Australia, is phasing out the practice of mulesing, as part of regulatory change. Woolworths welcomes this development if it is ultimately considered to be more humane to the sheep, but is clear that alternative appropriate and humane methodologies must be in place to protect sheep from the effects of blow fly infestation.

Some wool in the Woolworths supply chain may come from sheep that have been mulesed, due to the way that wool is purchased en masse at auctions, with little or no traceability back to a specific farm.

Although mulesing is not practiced in South Africa, Woolworths will continue to monitor local South African suppliers to ensure that they conform to the position statement mandated by Cape Wools SA.

where we’re going

case study

Woolworths toiletries BWC approved

Woolworths entire private label range of toiletries and cosmetics has been approved by Beauty Without Cruelty. Woolworths is now included on BWC’s “White List” of companies which comply with their humane criteria.

These products include all of Woolworths own-label bath & body products, colour cosmetics and skin care ranges. These have the assurance – and the endorsement of Beauty Without Cruelty – that no animal ingredients have been used which have harmed animals, none of our finished beauty products has been tested on animals and none will ever be. In fact, all our suppliers have willingly been audited to ensure that they comply with cruelty-free practices.

Says Beauty Without Cruelty’s Beryl Scott, “Manufacturing products that comply with recognised humane standards requires an uncompromising ethical commitment. We are pleased to be able to include Woolworths on our ‘White List’ and welcome their resolve to offer South African consumers the opportunity to buy such a wide range of humanely manufactured products.”

Woolworths is committed to reducing packaging to the minimum necessary to protect, inform and promote the product This reduction will be supported by an intensive customer education programme. The packaging shift starts with reduction where possible, and includes a focus on recycling and reuse.


packaging

what we’re doing

reduce

Too much of the world’s packaging ends up in landfill, where it could pollute the air, soil and water. Woolworths is committed to finding ways to minimise, if not eliminate, the business’ packaging waste. We have set targets to reduce packaging to little more than the essential requirements of product protection and information, specifically:

This year the focus has been on setting benchmarks and related targets for reducing packaging volumes across the business and, where possible, reducing packaging as ranges are re-engineered and re-launched. For example, in food we plan to use 5% less packaging by June 2009 and have set these targets by analysing the packaging in 1400 lines of food, specifically by weighing over 200 000 tons of food.

recycle and reuse

We have set clear targets for recycling and re-use. These include:

17% of the product lines in food currently contain recycled packaging materials with a target of 25% having been set for 2012. Where possible, the sleeves on ready-made meals, dips and other food products are made from cardboard which has 80% recycled paper content.

Woolworths continues to seek raw material that is independently certified as coming from approved sustainable sources (eg. material certified by the Forest Stewardship Council - FSC) and certain organic wines will shortly be sealed with FSC approved corks.

We are also committed to contributing to the investigation of compostable packaging solutions.The window on our new sandwich package is made from cornstarch and 96% of Woolworths gift card is made using a by-product of corn kernels - a renewable and compostable resource.

Almost 70% of our food lines have symbols on the plastic packaging to help customers and recyclers easily identify packaging for resorting.

Woolworths committed to introducing a nation-wide programme supporting the recycling of our customers’ waste. Although we are working with our local recycling industry to develop the demand for recycled product and ensure a market for recycling in South Africa, we have encountered a number of obstacles in meeting our target. These include customer demand for recycling, challenges around collection points and separation of waste and education required for both employees and customers around waste management and recycling.

As a result, the Woolworths customer programme currently includes a Western Cape pilot of in-store communication around the nearest municipal recycling facility to each Woolworths store and a pilot programme to collect CFL light bulbs from customers and recycle these.

Customers are also encouraged to use reusable shopping bags, thereby reducing the number of new shopping bags that need to be made. Woolworths has a range of recyclable shopping bags including locally made reusable fabric shopping bags and reusable plastic art bags. Plastic shopping bag sales have decreased slightly year-on-year and a 10% reduction target has been set by 2012.

Woolworths recycles all hangers through Hangerman who collect all unwanted plastic hangers from stores, sort and clean them (using a workforce that includes many disabled workers) and sell them back to clothing suppliers at a discount. We have been able to incorporate as much as 50% recycled material in many of our plastic clothes hangers and we make some of our new plastic hangers out of old damaged ones. We have noted with concern the decrease in hangers collected and will be addressing with a new staff awareness drive.

Our entire fleet of trolleys and all in-store shopping baskets will be made from recycled material - 68% of this fleet is currently made from recycled material, from post-industrial sources.

We are moving towards a target of zero waste-to-landfill from distribution operations – although Woolworths operations produce relatively little waste for landfill due to the use of re-usable lugs for the movement of over 90% of food products and the predominant use of recyclable cardboard packaging in clothing. Where operations do produce waste such as pallet wrap waste on longlife and frozen goods and plastic dust covers for clothing, Woolworths is reviewing alternative packaging to further reduce packaging waste.

In 2006 Woolworths began using recyclable board for store signage and displays. Currently, over 30% of our in store signage is made from recycled material – board made from recycled fibre and virgin pulp – a viable, ecological alternative to the standard plastic commonly used in signage, both fully recyclable and repulpable. In addition the chemicals used in production are all water based.

Woolworths corporate offices are also committed to recycling. Shared recycling bins replaced conventional desk bins in all corporate buildings in December 2007.

Our head office has converted as far as we can to recycled paper in all printers and photocopiers, all our internal communication publications and documents and our annual reports.

The safe disposal of old computer items - a large part of what we know as e-waste – is a challenge. In the past, much e-waste has ended up in landfill sites even though it contains toxic materials. For instance, the average computer monitor contains over 2kg of lead.

Woolworths is working hard to ensure that computers, printers and printer cartridges are properly disposed of. Working equipment is donated to needy organisations and schools. Equipment that is not fully operational is sent to The Salesian Institute, who use computers in their maintenance training courses aimed at giving disadvantaged young people skills. Hardware that can no longer be used, is safely recycled. 137 PC’s were distributed in 2008 to Salesians for re-use. A Western Cape e-waste facility is now up and running and the latest batch of equipment has been sent through this facility

where we’re going

We will continue to work towards our stated 2012 targets including:


case study

recycled content in plastic shopping bags

Woolworths customers will have noticed that we have retired our white 24 litre food shopping bags in favour of “green carriers”. The change is not merely cosmetic. The new food bags are made from 45% recycled material, and the recycled plastic is harvested from post-industrial waste.

Manufacturing packaging from partially recycled plastic requires fewer non-renewable resources than would be used to produce bags made entirely from virgin material. Above all, using recycled materials will see less waste go to landfill.

The shopping bags used for clothing and general merchandise in Woolworths KwaZulu-Natal and Western Cape stores contain 35% recycled material which is also harvested from post-industrial waste with a target of 100% recycled bags by 2012.


case study

renewable sandwich packaging

Woolworths has switched from plastic to cardboard packaging for its ‘to go’ range of sandwiches. The cardboard used in the new pack is certified as coming from a sustainable and well-managed forest, carrying the stamp of approval of the Forest Stewardship Council (FSC), an internationally recognised body backed by a large number of leading conservation groups including WWF-SA. And while the transparent window may look like it’s made from plastic, it’s actually made from corn, another renewable resource.