transformation - what's already been done

The transformation pillar of the Good business journey embraces the dti scorecard framework including: equity ownership, management control, employment equity, skills development, preferential procurement, enterprise development and socio-economic development.

Woolworths has set a target to become a level 4 BEE contributor (dti codes) by 2012. Work has continued in close collaboration with employees, franchise partners, suppliers and government to meet the targets.

Significant capacity building has taken place in all business units to drive delivery of the targets and ensure integration into the business strategy.

All business units understand the BEE status of suppliers, are focused on transforming the supplier base where possible and support new enterprise development. This ensures compliance and commitment to the targets.

BEE employee share ownership scheme

The BEE employee share ownership scheme was established in 2007 to accelerate transformation initiatives by spreading equity ownership more broadly across Woolworths. The scheme also provides a retention incentive to employees. A board of trustees has been established and there were two dividend payouts in September 2007 and March 2008. The full benefits of the scheme become due in 2015.

Unfortunately employee turnover amongst the retail sector as a whole and particularly amongst employees benefiting from the BEE employee share ownership scheme has adversely affected the Woolworths ownership status.

Woolworths was a level 7 contributor in the 2007 financial year, established though a self-assessment process.

Woolworths improved its status to a level 6 contributor in 2008, as verified by PKF BEE Solutions, an ABVA-affiliated BEE verification agent.

BEE scorecard against last FY and targets

    BEE score as at: Target:
   BEE components Weighting June 2008 2011/12
   Direct empowerment      
   Equity ownership 20 3.8 6.5
   Management 10 8.4 8
   Human Resource Development      
   Employment Equity 15 9.8 11
   Skills Development 15 10.5 15
   Indirect Empowerment      
   Preferential procurement 20 2.4 13
   Enterprise development 15 5.3 11
   CSI 5 5 5
   TOTAL 100 45.2 70
   Contributor level   Level 6 Level 4
   Level range   (45 – 54.9) (65 – 74.9)

transformation – what we’re doing

management control

Woolworths continues to focus on representivity of black non-executive members and senior executives through succession planning and talent management processes. At an executive board level, Zyda Rylands was recently promoted to the position of Chief operating officer: Support services.

employment equity

Employment equity and diversity is a critical component of the transformation of Woolworths. This is embedded and aligned to the business strategy, succession planning and talent management processes. Woolworths has a leader-led employment equity strategy and human resource practitioners who play an enabling role.

Woolworths meets the dti set minimum targets for all occupational categories except for disabilities. There has been an increase in the percentages of black representation in all occupational categories since June 2007. In line with the BEE strategy, Woolworths strives to meet the Employment Equity Act requirements. Below is Woolworths workforce profile.

  Male Female White Foreign nationals  
Occupational levels A C I A C I Male Female Male Female Total
Top management 0 0 0 0 1 0 2 0 1 0 4
Senior management 3 14 11 4 6 6 59 45 12 6 166
Professionally qualified and experienced specialists and mid-management 52 134 44 55 173 48 250 300 18 12 1 086
Skilled technical and academically qualified workers, junior management supervisors, foremen and superintendents 350 339 68 450 543 96 234 267 6 10 2 363
Semi-skilled and discretionary decision-making 2 372 923 125 6 275 2 581 344 174 269 8 19 13 090
Unskilled and defined decision-making 604 213 29 683 259 20 16 12 1 1 1 838
Total permanent 3 381 1 623 277 7 467 3 563 514 735 893 46 48 18 547
Non-permanent employees 3 3 0 10 5 0 0 0 0 0 21
Grand total 3 384 1 626 277 7 477 3 568 514 735 893 46 48 18 568
Employees with disabilities 16 8 3 25 15 1 5 10 0 0 83

Note: A = African, C = Coloured, I = Indian and W = White

Woolworths employment equity profile as at 30 June 2008 by occupational levels

skills development and training

Learning and development continued to be a key enabler for the development of a black talent pipeline for key roles in the business. Woolworths initiated the process to accredit the learning interventions with the relevant Skills Education Training Authority (SETA).

A total of 709 black employees are on learnerships, including employees in receipt of educational assistance, co-op students and accredited learnerships. This represents 3.8% of Woolworths total employees.

Number of interventions

               
Comparison                  
per skills year African Coloured Indian White WW Ave
  Male Female Male Female Male Female Male Female  
2007 – 2008 Plan 4.1 4.3 3.7 3.5 4.4 5.6 2.2 2.1 3.9
2007 – 2008 Actual 2.6 2.0 2.2 1.4 3.7 2.8 3.8 3.0 2.2
2008 – 2009 Plan 1.4 0.9 1.6 1.4 3.1 3.0 2.6 2.3 1.4

Number of training days

                   
Comparison                  
per skills year African Coloured Indian White WW Ave
  Male Female Male Female Male Female Male Female  
2007 – 2008 Plan 4.5 4.4 4.5 3.7 5.2 6.0 3.1 2.7 4.2
2007 – 2008 Actual 3.5 2.6 2.9 1.7 5.4 3.9 6.0 4.3 2.9
2008 – 2009 Plan 2.4 1.5 3.7 4.5 9.0 5.9 9.9 13.7 3.6


Ntingwe tea: One of Woolworths enterprise development projects

preferential procurement and enterprise development

Woolworths is committed to supporting BEE supplier partners and developing new enterprises to add value to the supplier base.

The total score of 2.4 out of 20 points is based on supplier credentials accepted for verification and therefore excludes self-assessed suppliers.

Woolworths has supported its black-owned franchisees as preferential business partners as part of the enterprise development (ED) strategy.

Finding the relevant and appropriate BEE suppliers for the product required by Woolworths still remains a challenge.

There are not that many opportunities that lend themselves to small businesses, and sourcing viable small suppliers is difficult, so Woolworths continues to encourage existing suppliers to improve their BEE status as well as coaching new SMME’s into the Woolworths supplier base.

In formulating our strategy, Woolworths ED aims are to address the challenges facing small black-owned businesses by assisting these businesses in moving from survivalist to sustainability.

Furthermore, in line with the Woolworths strategy of building long-term relationships with its suppliers and partners, we focus our ED effort on emerging organisations in our greater supply chain. Our assistance takes the form of financial assistance through:

This is combined with assisting in the development of business skills through training, coaching and mentoring.

We recognise that in order to be able to make a meaningful contribution, we will need to partner with many other organisations. Partnerships are also being established with funders, as well as organisations that can assist with providing business skills training and coaching.

We see our ED strategy as an investment in the future of our business, the wider economy and the society in which we operate.

case study

local candles

Kapula Candles is a small local company founded in the Bredasdorp kitchen of local artist Ilse Appelgryn in 1994.

Today this family business employs approximately 200 crafters from the local community who are recruited and trained in order to perfect their skills.

Kapula produces some 250 000 candles per month, many of which are exported to the far corners of the world –and some of which are available at Woolworths.


where we’re going