SEGMENTAL ANALYSIS

The group has adopted IFRS 8 Operating Segments with effect from 1 July 2009. IFRS 8 requires operating segments to be identified on the basis of internal reporting about components of the group that are regularly reviewed by the chief operating decision maker (CODM) to allocate resources to the segments and to assess their performance. The CODM has been identified as the group’s executives collectively. Management has determined the operating segments based on the main internal reporting segments. The group has identified five reportable segments:

The executive directors evaluate the segmental performance based on profit or loss before tax and exceptional items.

To increase transparency and comparability of revenue, the group has included additional voluntary disclosure of revenue from logistics services.

The new segments are different from the segments previously disclosed as Woolworths Retail has been subdivided into Foods, and Clothing and General Merchandise. Woolworths Financial Services remains a segment, accounted for on an equity basis subsequent to the disposal of the controlling interest on 1 October 2008.

The following is an analysis of the group’s revenue and operating results by reportable segment:

      52 weeks 52 weeks    
      to 27 June to 28 June    
      2010 2009   %
  Notes   Rm Rm   change
Revenue            
Turnover     23 393 21 175   10.5
SA Retail     20 897 18 936   10.4
Clothing and General Merchandise     8 253 7 423   11.2
Foods     12 227 11 126   9.9
Logistics     417 387   7.8
Country Road     2 496 2 235   11.7
Woolworths Financial Services (subsidiary to 30 September 2008)     4   (100.0)
Other revenue     270 747   (63.9)
SA Retail     86 96   (10.4)
Clothing and General Merchandise     21 38   (44.7)
Foods     65 58   12.1
Country Road     52 17   205.9
Woolworths Financial Services (subsidiary to 30 September 2008)     470   (100.0)
Treasury     175 184   (4.9)
Intra-group     (43) (20)   115.0
             
Total group     23 663 21 922   7.9
Gross profit            
SA Retail     6 304 5 310   18.7
Clothing and General Merchandise     3 310 2 731   21.2
Abnormal foreign exchange related gain 4   79  
Foods     2 838 2 510   13.1
Intra-group     77 69   11.6
Country Road     1 433 1 360   5.4
Woolworths Financial Services (subsidiary to 30 September 2008)     4   (100.0)
Total group     7 737 6 674   15.9
Profit before tax and exceptional item            
SA Retail     1 537 1 108   38.7
Clothing and General Merchandise     1 013 780   29.9
Abnormal foreign exchange related gain/(loss) 4   79 (79)  
Foods     445 407   9.3
Country Road     119 139   (14.4)
Woolworths Financial Services (subsidiary to 30 September 2008)     72   (100.0)
Woolworths Financial Services (joint venture form 1 October 2008)     75 57   31.6
Treasury     28 50   (44.0)
Total group     1 759 1 426    

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