Total energy usage for all corporate stores, head office buildings and distribution centres: 319 440 317 kWh (2009: 294 152 197 kWh). These figures are not directly comparable due to the increase in number of stores year on year; hence a relative measure of kilowatt-hour per square metre is monitored.
Our relative energy usage was 533 kWh/m2 for 2010 (2009: 576 kWh/m2). This is an 18% decrease from the 2004 benchmark, attributed largely to the lighting, design and refrigeration technologies described above, and awareness campaigns to encourage employees to use less energy. We introduced a new awareness programme to help our staff members to save energy at work and at home, and our energy mascot Sparky has become a popular figure in our stores system with his energy-saving tips.