Woolworths was founded in 1931 by Max Sonnenberg. His belief that success lies in providing customers with superior quality merchandise at reasonable prices has been instrumental in establishing Woolworths as one of South Africa’s leading retail chains – a benchmark for excellence and an icon of quality.

Woolworths core philosophy is underpinned by quality, offering customers consistently high quality merchandise at affordable prices and incorporating innovative developments across the business. Building lifetime relationships with customers remains critical to the business’ success, ensuring that we understand their needs and meet these needs with ever increasing consistency.

Today, Woolworths is a retail chain that extends throughout Africa and into the Middle East, trading through more than 400 stores. Woolworths influence also extends to Australia with a majority share in the Australian retail chain, Country Road.