SAM NGUMENI (57)
EXECUTIVE DIRECTOR AND
GROUP CHIEF EXECUTIVE OFFICER
BCOM, MBA, AMP

Member of the WHL Risk, Information and Technology, Social and Ethics, and Sustainability Committees; member of the Woolworths South Africa and Country Road Group Boards; and Chairman of Woolworths Financial Services Board.

Sam has been with the Group for almost thirty years, serving as an executive director of WHL since 2014. Sam was appointed as Group Chief Executive Officer in June 2026, having previously held various senior executive positions across the Group, including that of Chief Executive Officer of the Food business, Group Chief Operating Officer, Group Director: HR & Transformation, and CEO of Woolworths Financial Services.

Sam is an advisory board member of the Stellenbosch Business School.