OUR MILESTONES

Since the launch of the Good Business Journey in 2007, we have made significant progress in embedding it into the Group.

Below are a few of our significant milestones achieved since the launch:
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2007

GBJ PROGRAMME OFFICIALLY LAUNCHED

2007

Woolworths launched the BEE Employee Share Option Scheme, with the intention of empowering and benefiting Woolworths employees

2008

Beauty Without Cruelty approved the entire Woolworths private label range of cosmetics and toiletries. In 2019, the WBeauty range became vegan

2008

WHL Group was the winner of the World Retail Congress Responsible Retailer of the Year Award. Won again in 2009 and 2012 (finalist in 2016 and 2017)

2009


Woolworths Farming for the Future and Fishing for the Future programmes launched

2010

Woolworths became the first South African company to become a member of the Roundtable on Sustainable Palm Oil

2010

Country Road Group launched the Fashion Trade partnership with the Australian and New Zealand Red Cross

2011

WHL Group named as one of the 16 Sustainability Champions in the Developing World by the World Economic Forum

2012

Partnership between Woolworths and the World Wide Fund for Nature South Africa (WWF-SA) launched, the first initiative of its kind for African retail

2012

Woolworths recognised as one of the 10 Most Innovative Companies in Africa in 2012 by Forbes

2013

Woolworths joined SEDEX, a unique, innovative, not-for-profit web-based platform that helps companies to manage ethical supply chain risk. Country Road Group and David Jones subsequently joined too

2013

Woolworths initiated and introduced a new on-pack recycling label (OPRL), intended to assist recycling efforts in South Africa by making it easier for customers to recycle correctly

2014


Woolworths joined the Better Cotton Initiative, followed by Country Road Group in 2016

2014

Woolworths launched Discovery HealthyFoodTM programme to promote healthy eating

2015

WHL Group joined Canopy and the Leather Working Group and Woolworths joined the Roundtable on Responsible Soy

2015

David Jones was a finalist in UN Association of Australia (Victorian Division) World Environment Day Awards in the Sustainability Leadership Awards category (large organisations)

2016

GBJ STRATEGY ROLLED OUT TO COUNTRY ROAD GROUP AND DAVID JONES AND FOR THE FIRST TIME, GROUP-WIDE GOALS TO 2020 ANNOUNCED

2017

WHL Group became the first retailer to sign up to the EP100 initiative to double energy productivity by 2020, a target which we significantly outperformed

2017

WHL Group Listed at #40 in Fortune’s third annual ‘Change the World’ List of Companies That Are Doing Well By Doing Good

2018

WHL Group launched new packaging commitments to phase-out single use plastic shopping bags, and to ensure that all our packaging is reusable or recyclable

2019

WHL Group became the first African retailer to have an approved science-based target, and the first African company to sign up to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment

2019

Country Road Group and David Jones published Tier 1 supplier details on their websites

2020

WHL Group exceeded its five-year goal to contribute more than R3.5 billion to our communities across Africa, Australia and New Zealand

2021

LAUNCHED REFRESHED GROUP GBJ STRATEGY, VISION 2025+, WITH GROUP-WIDE GOALS TO 2025 AND BEYOND

2021

WHL Group launched the Inclusive Justice Initiative (IJI) programme