OUR
STRATEGY

We have six strategic focuses that we drive at a Group level which will deliver future-fit businesses that return to long-term profit growth and create sustainable value for all our stakeholders.

build stronger

MORE PROFITABLE CUSTOMER RELATIONSHIPS

Our customer insights and data drive and inform all our business decisions as we become a more customer obsessed Group. To build on this, we continue to enhance our loyalty proposition and offer our customers a connected retail experience.

HOW WILL WE ACHIEVE THIS

  • Deepen our understanding of our customers
  • Lead the market in customer loyalty and increase membership, retention, and spend
  • Leverage a ‘single view of the customer’ through our combined customer databases, enabling customers to be recognised in real time, with delivery of personalised, seamless service across all our channels
  • Embed customer insights and analytics across the Group as a core competency
  • Implement loyalty programmes for David Jones and Politix
towards

CONNECTED RETAIL

We focus on offering our customers inspiring, engaging and relevant digital and in-store journeys, helping our staff deliver a consistent, brand-aligned customer experience and connecting our customers seamlessly from our physical stores to our digital platforms and vice versa.

HOW WILL WE ACHIEVE THIS

  • Define the ideal customer experience by format, channel, and services
  • Drive online sales by leveraging our world-class systems and online platforms and continuing to build our digital channels, with an increasing focus on mobile commerce
  • Optimise our real estate portfolios, balancing physical store growth with the future demand for online
  • Digitally transform stores, improving connectivity to enable staff and customers to engage seamlessly across all channels
  • Refurbish our flagship Elizabeth Street store in Sydney, Australia, to create a world-class department store
be a

LEADING FASHION RETAILER IN THE SOUTHERN HEMISPHERE

We differentiate ourselves on quality fashion that is relevant to our customers through clearly segmented, design-led, quality ranges and innovation.

HOW WILL WE ACHIEVE THIS

  • Continue to differentiate products that lead the market in quality, innovation,
  • and sustainability, through a world-class supplier base
  • Build fashion credibility and performance by delivering differentiated, design-led private label brands
  • Provide customers with their most desired brands in David Jones, grow and protect exclusive brands and actively manage concessions
  • Establish beautiful basics as the cornerstone and first building blocks of all our ranges
  • Strengthen our value proposition
  • Optimise and leverage world-class merchandise planning and finance systems, allowing for better buying and planning decisions
  • Continue to build Beauty business as a destination
  • Offer the right product, at the right time, at the right place
become a

BIG FOOD BUSINESS WITH A DIFFERENCE

We are focused on providing our customers with consistent superior quality, flavour, safe, and innovative food at great value.

HOW WILL WE ACHIEVE THIS

  • Entrench our food authority credentials through freshness, quality, flavour, and innovation
  • Offer our customers a comprehensive but edited range of most-wanted and needed items and inspiring meal solutions for every shopping occasion
  • Maintain our strong private label offering with carefully chosen third-party brands that complement our ranges
  • Deliver great value, balancing price with quality, innovation, and sustainability attributes
  • Entrench an integrated quality approach, including technical innovation, governance and compliance, to ensure quality and safety of our products
  • Develop and grow supplier partnerships and utilise these partnerships to differentiate our offering
  • Provide convenience in product, format, and channel
  • Continue to trial, test and evaluate store formats and offerings in the Australian market
drive

SYNERGIES AND EFFICIENCIES ACROSS THE GROUP

We leverage our Group scale across the southern hemisphere, particularly within Australia. Through ongoing integration across business operations, we will drive efficiencies and maintain an absolute focus on cost control, adding significantly to Group profitability.

HOW WILL WE ACHIEVE THIS

  • Refine our operating model and improve our processes, allowing for organisational effectiveness and dramatically reduced costs of doing business
  • Drive synergies and efficiencies from the co-location of David Jones and Country Road Group at the new Australian head office in Melbourne
  • Leverage Group scale in real estate negotiations and decisions
  • Enhance margins through Group sourcing
  • Leverage and invest in distribution capacity and capabilities to support growth
  • Embed a mindset of continuous improvement in productivity and ongoing cost  optimisation
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THE GOOD BUSINESS JOURNEY THROUGHOUT THE BUSINESS

Our Good Business Journey is our plan to make a difference for our people, in our communities, and for our environment. It encompasses the issues which matter most to our stakeholders and also enables a consistent approach to managing sustainability issues across our global supply chain. Our Good Business Journey facilitates us to achieve our vision to be one of the world’s most responsible retailers.

HOW WILL WE ACHIEVE THIS

  • Focus on transformation and diversity among our own employees and within our supply chain
  • Contribute to social development to build for a better future for our communities
  • Promote the health and wellness of our customers and our people
  • Uphold high social, ethical, and environmental standards in sourcing our products
  • Focus on sustainable farming and sourcing of raw materials
  • Reduce waste across our business and help customers to do the same
  • Reduce water consumption to manage scarce water resources
  • Improve energy efficiency