Our WHL strategic framework aligns both divisional and functional strategies in support of our Group’s overarching growth ambitions to ensure clarity in respect of prioritisation of initiatives and the harnessing of collective efforts in their execution.

These strategies leverage our diversified foundation and competitive advantages, namely: diversity in category and geography; trusted, high-quality, and predominantly private-label brands; significant intellectual property and innovation capabilities built over decades; and market-leading sustainability credentials.

The Framework centres around three strategic themes. The first is to protect and grow our core businesses to ensure we safeguard the foundation of what truly differentiates us from our competitors. The second strategic theme is to expand for more and leverage our platform further by pursuing both underdeveloped and new growth opportunities. The third is leading in customer experience. We became a great business by putting our customers at the centre of everything we do, and this must remain the case as we both protect and grow our core businesses and expand for more.

Within each of our strategic themes, there are a series of initiatives that support our growth and value creation ambitions. These include:

  • Create further value in Country Road Group
  • Continued improvement in Fashion and growth in Beauty and Home
  • Leading and iconic Food business
  • Data-driven decision-making
  • Elevated omni experience
  • Cost and operational excellence
  • Leadership and people
  • Our Good Business Journey

These are discussed in more detail in our Integrated Annual Report, which can be found at the following link: https://www.woolworthsholdings.co.za/investors/all-reports-and-results/.

We are confident that we have the right strategies in place and that through their effective execution, we will continue to rebuild our financial credentials by improving the profitability and returns profile of our Group, drive long-term value creation, and restore our business to its rightful place in the hearts and minds of all our stakeholders.