OUR
STRATEGY

In 2021, we refreshed our WHL Strategic Framework to ensure its relevance to our Group in the context of the rapidly evolving consumer landscape as we pursue our aspiration of being a leading, purpose driven, and truly connected retailer. This framework centres around three STRATEGIC THEMES. The first is to protect and grow our core businesses to ensure we safeguard the foundation of what truly differentiates us from our competitors. The second strategic theme is to expand for more and leverage our platform further by pursuing both underdeveloped and new growth opportunities. The third is leading in customer experience. We became a great business by putting our customers at the centre of everything we do, and this must remain the case as we both protect and grow our core businesses and expand for more.

These three strategic themes are supported by a range of ENABLING INITIATIVES across operational excellence, our people, and our Good Business Journey.

Within each of our strategic themes and enablers are a series of initiatives that support our growth and value creation ambitions. These include:

  • Unlock and create value in Australia and New Zealand
  • Fashion turnaround and growth in Beauty and Home
  • Leading and iconic Food business
  • Data-driven decision-making
  • Elevated omni experience
  • Cost and operational excellence
  • Leadership and people

These are discussed in more detail in our Integrated Annual Report, which can be found at the following link: https://www.woolworthsholdings.co.za/investors/all-reports-and-results/.