OUR PURPOSE,
VISION AND VALUES

WHL has grown into one of the largest retail groups in the southern hemisphere, with stores from Ghana to New Zealand.

Woolworths, David Jones and Country Road Group each have their own purpose, vision, and set of values. The Group purpose, vision, and values are a natural progression from the visions and values of the businesses that make up WHL.

OUR PURPOSE

ADDING QUALITY TO LIFE

exceptional quality in every product we sell and every experience we deliver, to our customers and our people

OUR VISION

TO BE ONE OF THE WORLD’S MOST RESPONSIBLE RETAILERS

reflects our passionate commitment to doing good business, for our customers, our people and our planet

OUR VALUES
Our values inform and underpin the way we do business across our Group. From values-based leadership to passionate brand advocacy, we seek to embed our values across all dimensions of our business.
Our values state that we are customer obsessed, inspirational, responsible, collaborative and committed to quality.

CUSTOMER OBSESSED

means that in our world, the customer always comes first

INSPIRATIONAL

says we are always looking ahead and taking the lead

BEING RESPONSIBLE

is about doing the right thing – always value with values

COLLABORATIVE

means we are one team working together

QUALITY

is the heart of our business. We are committed to quality, in whatever we do, wherever we do it