As official food sponsor of the 2025 Cape Town Marathon, Woolworths is looking forward to a weekend dedicated to wellbeing, quality nutrition, and a good measure of fun!

As tens of thousands of runners prepare to take on the iconic race, Woolworths has been there every step of the way. From carbo-loading staples to hydration and recovery essentials; Woolies aisles have been a refuge for athletes across South Africa.

With preparations in place the fun starts now, and all athletes and supporters are invited. Here’s how Woolies is showing up for the Cape Town Marathon community this weekend:

Find Woolworths at the Marathon Expo

From Thursday 16 October, all registered runners and supporters are invited to visit the Woolworths stand at the Cape Town Marathon Expo, where the brand will bring its signature energy and innovation to life. Visitors can look forward to:

  • The chance to win exciting prizes.
  • A curated display of activewear and skincare essentials, including sunscreen.
  • A pledge wall where visitors can grab a complimentary Clemengold ® and replace it with words of encouragement for runners.
  • Coffee and snacks to keep expo-goers fuelled and caffeinated while exploring.

The Iconic Woolworths Nutrition Station On Route

On race day, Sunday 19 October, runners will be welcomed to the halfway mark by the Woolworths nutrition point, a highlight on the course! Expect a vibrant oasis with a selection of Woolworths snacks and drinks, packed with electrolytes and carbohydrates to keep energy levels high and spirits lifted. And of course, Woolies will bring the gees!

Supporter Stations at Three Woolworths Stores on Route

There are six Woolworths stores on the marathon route, perfectly placed to keep supporters in good spirits. Palmyra, Rondebosch Milner Road and Greenpoint Woolworths are directly on the route and will offer a limited number of free coffees to customers on the morning of the race, and customisable supporter boards will be on hand for those looking to share motivational messages for friends and family who are running. Three more Woolworths stores, Da Luz, Piazza Saint John and Fort Road in Sea Point, are close enough for supporters to pop in for snacks, too.

Woolworths Village at the Finish Line

The celebration continues at the finish line, where Woolworths will host a dedicated marquee featuring well-earned seating and refreshments on sale for runners and supporters.

The Woolworths village at the finish will have a photo-op zone, perfect for snapping pics and sharing the best marathon moments.

The Woolworths Inclusive Justice Initiative is the driving force behind showing care for its people and enhancing the wellbeing of its communities. Partnering with Cape Town Marathon was a seamless expansion of the Woolworths vision to be one of the world’s most responsible retailers, supporting and strengthening their steadfast commitment to sustainability, social impact, and building a better Africa.

Woolworths is proud to support the Cape Town Marathon and every runner who takes part. Join in and celebrate movement, health, and the joy of great food.