Woolworths is proud to announce the launch of a first-of-its-kind heritage collection, created in collaboration with local luxury brand MaXhosa Africa, founded by Laduma Ngxokolo. The exclusive range brings together two iconic South African brands – Woolworths and MaXhosa – in a timeless celebration of culture, creativity, and craftsmanship.
Rooted in African tradition and refined through contemporary design, the Woolworths x MaXhosa Lifestyle range reimagines everyday luxury for the modern home. Each piece blends MaXhosa’s signature Xhosa-beadwork inspired designs with the exceptional quality and craftsmanship synonymous with Woolworths. From distinctive patterns to premium lifestyle accents, it’s a collection made to gift, share, and cherish. Crafted locally. Loved globally.
Key products:
This collection offers the perfect gifts to inspire – for a loved one or for yourself. Each piece is thoughtfully curated with a focus on style, sustainability and reusability – the perfect way to elevate the everyday and redefine the art of gifting.
Available in cream and black. Keeps beverages hot for up to six hours, or cold for up to 12 hours.
Locally designed, versatile and practical. Keeps food fresher for longer – perfect for picnics or outdoor gatherings, with a luxurious touch.
Woolworths’ award-winning extra virgin cold pressed olive, hand-harvested in the Nuy Valley, Worcester, using a blend of Coratina and Frantoio olives delivering complex flavours and aromas. As part of our commitment to sustainability, the ceramic bottle can be re-purposed and refilled with your choice of Woolworths olive oil.
WCafe Organic Ground coffee blend is a rich, well-rounded blend of Honduran and Ethiopian Yirga Cheffe coffee beans; 100 % Arabica, medium roast. Presented in a beautiful re-useable tin, refill it with your favourite Woolies ground coffee or beans.
Discovered in Cederberg, Western Cape over 200 years ago, Wupperthal Rooibos has a smooth, slightly sweet flavour with hints of caramel and vanilla, and it comes in a beautiful, reusable container.
A traditional South African favourite, this Dombolo kit includes the mix and recipe instructions to make your own soft and fluffy steamed bread. Perfect alongside a hearty stew or curry.
Handcrafted and locally made – the most distinguished way to carry your wine this festive season, and a fabulous host/ hostess gift.
Available in black and green, these beautifully patterned and locally made bags will elevate a gift of a bunch of flowers or bouquet into something extra special.
An exclusively curated bouquet featuring rich local flora, meticulously arranged to celebrate colour, pattern and shape.
A striking handcrafted planter with specially selected aloe plant, that complements its sculptural form.
The Woolworths x MaXhosa Lifestyle collection captures the heart of giving – thoughtful, beautiful and proudly South African. Designed to take the art of gifting to the next level, every detail reflects the creativity, craftsmanship and quality that define both Woolworths and MaXhosa. This is a collection that honours the connection between culture, home, and each other.
“This collaboration has been a wonderful opportunity for us,” says Laduma. “Partnering with an iconic South African brand like Woolworths made complete sense, as we share so many of the same values around quality, sustainability and celebrating homegrown provenance,” he adds. “The range is significant because it features more functional products than artistic expression, providing people with another way to experience our brand in spaces they interact with daily.”
The limited-edition Woolworths x MaXhosa Lifestyle range will be available exclusively at selected Woolworths stores from 25 November 2025.
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