Woolies is looking for the next big name in fashion, beauty, food or homeware!

Whether you’re a jeweller, scented candle maker, fashion designer, or something in-between, and you’re building a business that makes something fresh, useful or beautiful — Woolies wants to hear from you.​

Woolworths is proud to relaunch its Youth MakersTM competition — a nationwide search for passionate, young entrepreneurs that are ready to take their brand to the next level.

Now in its second season, the initiative invites entrepreneurs between the ages of 18 and 35 to ENTER ONLINE for the chance to change their lives.

The prize? Winners will receive once-in-a-lifetime mentorship from Woolies experts, and bespoke leadership guidance, and a whopping R125 000 in grant funding to help each business scale and succeed in the retail world.​

Launched during Youth Month 2023, the inaugural Youth MakersTM competition saw 15 standout entrepreneurs receive tailored mentorship, product development support and exposure to real-world retail practices. The results were astounding, winners remarked on the valuable insights and support they receive from their mentors, on ongoing engagement and orders from customers, and a boost to their business profiles as a result of Woolies exposure.

This year, Woolworths is once again calling on youth-led businesses to take the next step on their journey. Whether you’re making by hand, or building a brand, the Youth MakersTM competition offers young entrepreneurs the chance to learn directly from the businesses’ ninety-plus years of retail experience. ENTER before 8 August 2025!


Follow Woolworths on social media to keep up to date with Youth MakersTM.

Instagram: @woolworths_sa​

Facebook: WoolworthsSA​

Twitter/X: @WOOLWORTHS_SA


Find the terms and conditions online.