Woolworths’ Earth Friendly range of cleaning products has long been a favourite among South African consumers. Videos praising the Earth Friendly Toilet Drops have racked up over a million views on TikTok alone!
Now, the retailer is relaunching the range, anchored in quality and innovation, featuring lower prices, eye-catching packaging, and even stronger sustainability measures.
“When it comes to cleaning and laundry products, the first priority for consumers is typically cost and efficacy, with sustainability criteria as an added bonus,” shares Rahim Hoosen, Woolworths Foods Commercial Head of Trade. “At Woolies however, we set out to ensure our customers don’t have to compromise on any of these elements. Our refreshed Earth Friendly range offers value for money, effectiveness and impressive sustainability credentials, with a minimum of 80% of ingredients used in the Earth Friendly range being naturally derived and no harmful chemicals added,” he explains.
In a challenging economic landscape, Woolworths has eased the burden on consumers by shifting all production of the liquid components of the Earth Friendly range to a local manufacturer, boosting sustainability credentials (reduced carbon footprint) and, importantly, uplifting local business while achieving lower on-shelf pricing.
Here’s what else consumers can look forward to in the refreshed Earth Friendly range:
“These strategic shifts reaffirm Woolworths’ commitment to developing innovative products that are not only great for people, but kinder for the planet too. It’s these details that make the Woolies difference,” Hoosen concludes.
Shop Woolworths’ refreshed Earth Friendly range at over 200 stores nationwide, or online at www.woolworths.co.za.
Woolies is looking for the next big name in fashion, beauty, food or homeware!
Whether you’re a jeweller, scented candle maker, fashion designer, or something in-between, and you’re building a business that makes something fresh, useful or beautiful — Woolies wants to hear from you.
Woolworths is proud to relaunch its Youth MakersTM competition — a nationwide search for passionate, young entrepreneurs that are ready to take their brand to the next level.
Now in its second season, the initiative invites entrepreneurs between the ages of 18 and 35 to ENTER ONLINE for the chance to change their lives.
The prize? Winners will receive once-in-a-lifetime mentorship from Woolies experts, and bespoke leadership guidance, and a whopping R125 000 in grant funding to help each business scale and succeed in the retail world.
Launched during Youth Month 2023, the inaugural Youth MakersTM competition saw 15 standout entrepreneurs receive tailored mentorship, product development support and exposure to real-world retail practices. The results were astounding, winners remarked on the valuable insights and support they receive from their mentors, on ongoing engagement and orders from customers, and a boost to their business profiles as a result of Woolies exposure.
This year, Woolworths is once again calling on youth-led businesses to take the next step on their journey. Whether you’re making by hand, or building a brand, the Youth MakersTM competition offers young entrepreneurs the chance to learn directly from the businesses’ ninety-plus years of retail experience. ENTER before 8 August 2025!
Follow Woolworths on social media to keep up to date with Youth MakersTM.
Instagram: @woolworths_sa
Facebook: WoolworthsSA
Twitter/X: @WOOLWORTHS_SA
Find the terms and conditions online.
Woolworths has announced the launch of its Inclusive Justice Institute designed to support Micro, Small and Medium Enterprises (MSMEs) and community impact programmes. The Institute has been set up to enable Woolworths’ social justice commitments, and was launched at an event in Cape Town on Wednesday night where accumulatively R300 million was committed to the Institute.
“Our purpose as a business has always been to add quality to life — not only for our customers but also in the communities where we operate,” said Group CEO Roy Bagattini. “The launch of our Inclusive Justice Institute aligns with our vision to be one of the world’s most responsible retailers. It underscores our deep commitment to addressing social justice in a meaningful way.”
The Institute will be home to two non-profit companies, the Enterprise Inclusive Justice Institute (EIJI) and the Community Inclusive Justice Institute (CIJI).
The CIJI, will drive Woolworths’ social impact programmes that address food security, and contribute to quality basic education, with the goal of driving community resilience and economic inclusion. The EIJI, will drive Woolworths’ MSME development programme, ensuring that small businesses continue to receive mentorship and financial support to grow and become sustainable Woolworths suppliers.
Speaking at the launch event, Minister of Small Business Development, Stella Ndabeni, said, “The Woolworths Inclusive Justice Institute points us in the right direction. It’s a practical demonstration of how a leading retailer may empower small enterprises. A vision like this resonates with everything we stand for and [Woolworths] has a partner in us.”
Woolworths’ Corporate Social Justice Director, Zinzi Mgolodela, said that the establishment of the Institute enables Woolworths to expand and strengthen the good work already being done by the business. “Our support for MSMEs has helped stimulate economic growth by empowering beneficiaries to create jobs and expand their businesses. Through our NGO partnerships, we support rural and semi-urban communities to grow food and become self-sufficient, and our education initiatives have improved learning in under-resourced schools and promoted child safety, giving children the opportunity to thrive in safe, supportive environments.”
The new capital investment includes R200 million from Woolworths and R100 million from The Land and Agricultural Development Bank of South Africa (Land Bank). Commenting on the partnership, Themba Rikhotso, CEO of Land Bank, said, “Our partnership with Woolworths and the Inclusive Justice Institute represents a shared commitment to transforming South Africa’s agricultural landscape. By investing R100 million in emerging farmers, we are not only enabling access to affordable capital, but also helping build a more inclusive, sustainable food system. This initiative aligns directly with Land Bank’s mission of empowering previously disadvantaged communities, and to increase the inclusion of emerging farmers in the commercial agricultural sector, thereby enhancing the country’s long-term food security.”
The Institute will build on Woolworths’ ongoing social justice efforts. In the last financial year:
Because the new Institute allows for outside investment, Woolworths has created an engine room for sustainable impact and inclusive growth at scale. Like-minded stakeholders are invited to partner with, or invest in, the Inclusive Justice Institute – joining forces to ignite meaningful change in South Africa.
Woolworths is proud to reaffirm its commitment to sustainable and conscious living through its continued partnership with The Good Life Show —the country’s leading event dedicated to natural, plant-based, organic and healthy lifestyle choices. Held in both Cape Town and Johannesburg, the show has become South Africa’s premier platform for wellness-focused living.
Under the leadership of Marisa Munroe, Chief Product Development Officer for Foods at Woolworths, this year the brand is taking its sponsorship of The Good Life Show to the next level — evolving from retail partner to a total wellbeing destination. Attendees will get an exclusive view of Woolworths’ refreshed, year-round offering designed to support modern nutritional, lifestyle and dietary needs for every home.
The return of the Eat Well logo
“Woolworths aligns strongly to the conscious and holistic eating principles promoted by The Good Life Show, and we’re proud to announce the relaunch of our Eat Well logo, which will be featured at the event,” says Munroe. “The Eat Well logo will appear on items that adhere to strict science-based nutritional criteria that support the South African food-based dietary guidelines, with the ultimate goal of guiding customers to make better food choices.”
She shares that the refreshed Eat Well logo will span categories including freshly prepared meals and salads, fresh fruits and vegetables, a wide variety of protein options like skinless poultry, ostrich, seafood, snacking options like nuts, seeds, dried fruit and everyday pantry staples.
“With a dedicated Eat Well logo on all qualifying product packaging, customers can trust that better choices are now easier, more delicious and always within reach,” Munroe adds.
A holistic basket, 365 days a year
As in previous years, the 2025 edition of The Good Life Show will provide a comprehensive platform for information sharing, featuring live cooking demonstrations at the Woolworths Good Life Show Kitchen, in addition to expert guidance on new and innovative product choices designed to fit a conscious and holistic lifestyle.
“Our participation in the show aims to reinforce Woolworths’ position as a market leader in responsible food choices that are better for people, planet and animals – reminding attendees that eating well can taste as good as it feels,” says Munroe.
And while The Good Life Show takes place only once a year in Cape Town and Johannesburg, respectively, Woolworths’ food development philosophy is year-round, reflecting a deep commitment to mindful nourishment, convenience and quality.
Munroe believes that when it comes to grocery shopping, it’s not just about what’s new – it’s about creating a complete, everyday basket that helps customers live better.
“As the definition of wellness evolves, we’re consistently innovating to help South Africans make better choices for themselves, their families and the planet. At Woolworths, you’ll find more than just a quick fix to sate your hunger, you’ll find food that supports your goals, your values and your lifestyle all year round,” she concludes.
Cape Town
Friday, May 30, to Sunday, June 1 – Cape Town International Convention Centre (CTICC 2)
Johannesburg
Friday, August 1, to Sunday, August 3 – Kyalami International Convention Centre (KICC)
This Father’s Day, Woolies is making it easier to honour the various father figures who’ve shaped the person you are today. Because it takes a village to raise and support us, we’re celebrating all the dads, granddads, uncles, mentors, and fatherly figures who’ve played a role in our journey. With a wide range of curated goodies and gifts, Woolies ensures you please even the most discerning of dads.
For the homebody
Warm dad up on this wintry Father’s Day with a gift of his favourite WCafe Italian Blend Coffee Beans, served in a limited-edition Best Dad Ever Mug. Pair this morning cuppa with a pack of All Butter Petticoat Triangle Shortbread – they have a melt-in your mouth texture and are handmade in one of the oldest bakeries in Cape Town.
Or choose from a wider selection of Woolies’ homebody-inspired gifts:
For fans of the great outdoors
Treat the outdoorsmen in your life to Woolies’ wide range of braai and camping gear – guaranteed to be loved by the master of the braai!
Take your pick from:
For the life of the party
While he’s always the greatest host, help dad kick things up a notch with gifts for the ultimate entertainer:
Woolies also has a wide range of non-alcoholic drink options for you to explore, with standout offerings including the Non-Alcoholic Sparkling Ginger & Bitters flavoured drink with no added preservatives, and Corona Cero Sunbrew Alcohol-Free Beer.
For the dapper dads
For the men to whom personal care is everything, there’s always room for one more, thoughtfully selected WBeauty grooming product.
Some options include:
Pop your Father’s Day gifts into an eye-catching special dad-themed Woolies Gift Bag or give dad the gift of choice with a Woolies Gift Card.
View the full Father’s Day collection in-store at selected Woolworths locations and online at https://www.woolworths.co.za/.
This Mother’s Day, Woolworths invites you to celebrate your mom and all the mother figures in your life. To assist you on the mission, Woolies has put together a thoughtfully curated range of gifts, gourmet treats and home essentials from which to choose.
Flowers that stay fresher for longer
Woolies’ flowers are locally grown and designed to last, with a freshness guarantee. With signature assortments for the special day like ‘Make Her Day’ and ‘Ruby Glow,’ Woolies’ flowers are handpicked for quality and lasting beauty.
Other blooms to look out for include:
Luxury in every bite
From a beautifully curated high tea selection to indulgent chocolates and confectionery, Woolies offers many delicious ways to celebrate. Think hand-decorated cakes, delicate teatime treats and buttery shortbread — all made with responsibly sourced ingredients.
Stylish and thoughtful homeware
Set the perfect table for your Mother’s Day brunch with elegant tableware, luxurious linens and scented candles and diffusers.
Choose your favourite:
Fashion she’ll love
From 100% responsibly sourced sleepwear to cozy knitted zip jumpers and hoodies, Woolies offers comfort and style for every mother figure in your life.
The offering includes:
Beauty that cares
Give the gift of self-care with Woolies’ vegan-friendly, cruelty-free WBeauty range, featuring makeup, skincare, and fragrances:
Raise a glass to mom
Make a toast to the hardest working woman you know with the help of an exclusive selection of wines and bubbles, courtesy of WCellar:
Keen to let her choose? Give the gift that’s always appreciated – a Woolies gift card. For everything else, view the Mother’s Day collection in-store at selected Woolworths locations and online at https://www.woolworths.co.za/.
Woolworths, Uber Eats and Engen Quickshop & Co. partnered in an exclusive trial to make the lives of South Africans even more convenient!
South Africans can now shop Woolworths Foodstops at Engen via the Uber Eats app far beyond traditional delivery hours, with orders available until midnight. Night owls looking for a late-night snack, or busy parents who’ve forgotten lunchbox supplies, now have an answer to their prayers thanks to Woolies After Dark.
Simply search “Woolies” on the Uber Eats app to reveal the much-loved meals, treats, pantry staples and flowers sold at Woolworths Foodstops, now available for delivery until midnight. All deliveries will maintain the Woolies cold chain and shoppers can enjoy the same Woolies Exceptional Quality through Uber Eats as they would if they shopped via Woolies Dash, with the benefit of extended hours! Woolies After Dark is the natural next step in on-demand delivery, building on the Woolies Dash promise of convenience anytime and anywhere.
Evangelos Morris, Head of Foodstops at Woolworths, remarked on the importance of maintaining Woolworths’ commitment to quality when planning this expansion. “We’re thrilled to launch a new service that allows us to reach our customers till midnight without compromising on our cold chain. A key differentiator in our on-demand delivery is our cold chain, and I’m delighted that Woolies After Dark will use the same, innovative technology found in Woolies Dash to ensure our customers enjoy only the best Woolies Exceptional Quality. Thanks to our cold chain, food delivered to our customers is as fresh as the food on our shelves, only now, they’re able to shop for more hours in a day.”
By 2025, 11.3 million South Africans are predicted to be e-commerce users, the vast majority of whom will reside in towns and cities, and are looking for convenience in their busy lives. The growing market for convenience shopping in urban areas makes this strategic trial a game changer. 24 Woolworths Foodstops* are now shoppable on Uber Eats in Gauteng, Kwa-Zulu Natal, and the Western Cape, with 9 more stores to be added before the end of March and more on the horizon as demand for the service grows.
“Engen Quickshop & Co. has always been about convenience. Late night delivery brings us closer to our valued customers, and we look forward to making life easier for them,” said Engen Partnerships Manager, Jacques Oostendorf.
Cikida Gcali, General Manager for Grocery & Retail at Uber Eats, celebrated the launch, saying, “Certain parts of the country have had access to Woolworths’ food on Uber Eats during smaller trials, and the demand was exceptional. It’s clear that South Africans are eager to shop Woolworths quality on Uber Eats at times that are convenient to them. Uber, Woolworths and Engen, are synonymous with reliability and service, and I’m confident that all our users are going to love this new offering.”
As on-demand delivery continues its meteoric rise, speed of delivery has typically been the defining feature – this latest partnership suggests that the gift of time may be the next frontier. In fact, close to 20% of sales from participating Woolworths Foodstops are a result of Woolies After Dark; the proof may well be in the pudding customers crave at 11pm!
// ENDS //
* Woolies After Dark is now available through Uber Eats.
ENQUIRIES:
Woolworths: pressoffice@woolworths.co.za
Uber Eats: press@uber.com
Engen: info@engen.co.za
NOTES TO EDITORS:
Woolworths South Africa is a division of Woolworths Holdings Limited (WHL). Woolworths Holdings Limited (WHL) is listed on the JSE Limited Securities Exchange (JSE) with operations across the southern hemisphere. The Group’s vision is to be one of the world’s most responsible retailers, which reflects the organisation’s passionate commitment to doing good business for our customers, our people and our planet. See more information here.
The Group consists of two major operating divisions:
Sustainability is core to our business and is put into action through our Good Business Journey programme which enables a consistent approach to managing sustainability issues across the Group. The programme focuses on eight focus areas: people, social development, health and wellness, sustainable farming, ethical sourcing, packaging and waste, water and energy and climate change. See more information here.
Woolworths Financial Services (WFS) is a joint venture between Woolworths and Absa Group Limited, with Absa Group Limited owning 50% + 1 share.
Woolworths Food delivers another outstanding performance | Apparel businesses in the midst of turnaround | Declared c.R1bn in interim dividend
Woolworths Holdings Limited (WHL) today announced its interim results for the 26 weeks ended, 29 December 2024. The Group delivered a continued strong performance in Food, underpinned by sector-leading sales growth and further market share gains, offset by lower contributions from both apparel businesses undergoing significant transformation.
Commenting on the result, WHL Group CEO, Roy Bagattini said: “We have a world-class Food business which remains our engine room for value creation, and we are building the foundational capabilities our apparel businesses need, to drive long-term sustainable growth. I have every confidence in the outcomes this will achieve, given our clear strategies, trusted brands, key competitive advantages, and the dedication of our committed teams”.
HIGHLIGHTS
GROUP
The Group’s results for the first half of the 2025 financial year (“current period” or “period”) reflect the continued strong performance from our leading Food business, offset by lower contributions from our apparel businesses, with both Fashion Beauty Home (“FBH”) and Country Road Group (“CRG”) in the throes of significant transformation. From a macro-economic perspective, in South Africa, whilst discretionary spend remains constrained, consumer sentiment is improving, supported by moderating inflation, easing interest rates, and the suspension of loadshedding. In Australia, notwithstanding improved consumer sentiment and the uplift in retail sector sales, buoyed by Black Friday, the sustained effect of high interest rates and elevated living costs continues to weigh on consumer behaviour and discretionary spend, resulting in elevated promotional intensity, and significantly reduced profitability at a sector level. Within this context, Group turnover and concession sales for the current period increased by 5.7% and by 6.2% on a constant currency basis against the prior comparative 26-week period (the “prior period”). The impact of softer-than-expected topline growth in our apparel businesses, coupled with pressure on gross profit margins and the increased operating expenditure attributable to our transformation initiatives, negatively impacted profitability during the period, particularly in the case of CRG. As a result, Group adjusted earnings before interest and tax (“aEBIT”) declined by 13.7% on the prior period, to R2.8 billion. Group adjusted earnings before interest and tax, depreciation and amortisation (“aEBITDA”) decreased by a lesser 6.4% to R4.5 billion, reflecting the impact of the investment in our various strategic and growth-enabling initiatives. Adjusted diluted headline earnings per share declined by 19.4% to 169.1cps over the prior period, while headline earnings per share was down 24.8% to 152.8cps. As part of the David Jones (“DJ”) sale transaction in 2023, the Group retained the flagship property situated at 294 to 310 Bourke Street, Melbourne, Australia (the “property”). The property was held as an investment asset and leased back to DJ on market-related terms. In December 2024, the Group successfully disposed of the property for A$223.5 million (R2.6 billion), recognising a profit on disposal. As a result of the sale of the property, earnings per share increased by 20.9% to 245.4cps. The Group ended the period with net borrowings of R4.7 billion (versus net borrowings of R5.8 billion for the 53 weeks ended 30 June 2024), with the Australian subsidiaries in a net cash position of A$226.1 million, following the sale proceeds received for the property. The net debt to EBITDA ratio of 1.37 times is within our targeted gearing ratio and the Return on Capital Employed of 17.0% remains well above the weighted average cost of capital of 13.1%.
WOOLWORTHS
The combined South African business grew turnover and concession sales by 9.1% for the period, notwithstanding the aforementioned context. Whilst our Food business delivered strong aEBIT growth, this was offset by the lower contribution of FBH.
WOOLWORTHS FOOD
Our Food business delivered market-leading turnover and concession sales growth of 11.4% and 7.3% on a comparable-store basis. This was driven by positive underlying volume growth from improved availability, ongoing innovation, and our enhanced value proposition, reinforcing the trust that customers continue to place in our Woolies brand. Excluding Absolute Pets, which was acquired in the fourth quarter of the previous financial year, Food sales increased by 9.0%, supported by continued market share gains arising from the continued successful execution of our strategies. Price movement for the period averaged 6.0%. Trading space, excluding Absolute Pets, increased by 1.3% on the prior period. Woolies Dash, our on demand offering, delivered sales growth of 49.2% for the period, with total online sales increasing by 37.2% and contributing 6.4% of Food sales.
Gross profit margin increased by 30bps to 24.9%, driven by more targeted and effective promotions, as well as value chain efficiencies, which more than offset the impact of a growing online channel and the ongoing investment in our value proposition. An increase in operating expenses from investments in growth initiatives, higher inflation and the inclusion of Absolute Pets, resulted in expense growth of 15.2%. Adjusted operating profit grew by 7.8% to R1 720 million, delivering an operating profit margin of 6.7% for the current period.
WOOLWORTHS FASHION, BEAUTY AND HOME
Whilst our FBH business continues to make steady progress against its strategic priorities, performance over the half was impacted in part by a temporary setback in product flow arising from the implementation of new processes and systems within our Distribution Centre (“DC”) Transformation – a specific initiative within our broader Value Chain Transformation. This, coupled with late supplier deliveries, resulted in reduced product availability across much of our store base during the peak festive season. FBH turnover and concession sales increased by 2.5% and by 2.7% on a comparable-store basis over the period, with price movement of 1.2%. Notwithstanding the slower topline performance, Fashion also achieved positive underlying volume growth, with deflation of 0.8%. Our Beauty business has pleasingly sustained its momentum, delivering growth of 17.3% over the period, and further establishing Woolies as the Beauty destination in South Africa. In line with our strategy to rationalise unproductive space, net trading space decreased by 2.1% relative to the prior period, whilst online sales increased by 25.2% and contributed 6.6% of FBH sales.
An increased level of promotional activity during the period relative to the prior period, additional supply chain costs associated with the DC transformation, coupled with the margin dilutive impact of a strongly growing Beauty contribution, resulted in gross profit margin declining by 170bps to 46.3%. Expense growth was well managed at 4.5%, notwithstanding the increased investment and associated costs of strategic initiatives. Adjusted operating profit declined by 17.7% to R763 million, resulting in an operating margin of 9.8% for the current period.
WOOLWORTHS FINANCIAL SERVICES (‘WFS’)
The WFS book decreased by 3.7% on a year-on-year basis to the end of December 2024, but increased by 1.0% when excluding the sale of part of the legal book. The annualised impairment rate for the six months ended 31 December 2024 improved to 5.4%, compared to 6.3% in the prior period, and remains sector leading. WFS delivered underlying growth of 6.6% in profit after tax (excluding IFRS 17 transition adjustment in the prior period) and a return on equity of 22.3%.
COUNTRY ROAD GROUP
Following the sale of David Jones in the 2023 financial year, and the successful separation of CRG from DJ in the 2024 financial year, CRG is currently in the midst of a significant restructure to reconfigure its operating model and reset its structural economics as a standalone business. This restructuring is being implemented in an accelerated timeframe. In addition, as mentioned, the apparel trading environment in Australia and New Zealand remains significantly constrained, characterised by reduced footfall and spend, and intense promotional activity. Within this context, sales declined by 6.2% for the period and by 7.8% on a comparable-store basis. Trading space decreased by 2.4%, while online sales contributed 27.1% of total sales for the period, up from 26.8% in the prior period.
Higher promotional activity to manage inventory levels and the impact of a weaker Australian Dollar on input costs resulted in a 320bps decrease in the gross profit margin to 58.9%. Whilst expenses were well controlled, decreasing by 1.3%, the impact of a weaker topline and the business’s temporarily higher cost base post the David Jones separation, resulted in significant negative operational leverage in the period. Adjusted operating profit of A$14.2 million decreased by 71.7%, returning an operating profit margin of 2.6%.
OUTLOOK
Notwithstanding signs of improving consumer confidence across both geographies, recent positions taken by the USA regarding global trade relations have elevated the forecast risk with regards to the macro-economic outlook for the current year, particularly in the case of South Africa.
In Australia, whilst a gradual recovery in GDP growth, alongside easing monetary policy is expected, the retail sector is likely to remain highly promotional until such time as the pressures of living costs ease. During the second half of the financial year, we will undertake a reassessment of the carrying value of the assets of our underperforming brands within the Country Road Group. This exercise will give due consideration to the macroeconomic environment, our strategic plans and our reset operating model.
Notwithstanding the potential impact of external factors across both our geographies, we are confident in our ability to achieve our strategic objectives, and are well-positioned to benefit from any cyclical recovery in consumer spending.
Any reference to future financial performance included in this announcement has not been reviewed or reported on by the Group’s external auditors and does not constitute an earnings forecast.
//ENDS//
The annual Easter weekend is a special time of togetherness, delicious meals and treats, as well as a whole lot of fun! And, with the help of Woolies, the Easter magic is about to be turned up a notch.
From epic Easter hunts at home for Woolies Hollow Milk Chocolate Eggs and MARSHIES™ to the joy of a family road trip featuring a Woolies padkos pitstop, it’s the details that turn ordinary moments into treasured memories.
This year, Woolies has gone the extra mile to ensure that every detail of your Easter celebration is elevated, so that no matter where you spend this holiday, you’ll be in your happy place.
Here are Woolies’ Must-Haves for an Egg-cellent Easter:
Exciting Easter DIY Kits
Get the little ones involved in the days leading up to the Easter weekend with Woolies’ extensive range of kids’ activities, including:
As part of their commitment to uplifting local communities, Woolies’ 2025 Easter offering also includes Bunny Easter Masks and Finger Puppets from 8Tones, an organisation that gives local entrepreneurs the tools needed to bring their product ideas to life.
Must-Have Easter Treats
With the kids suitably occupied, it’s time to prepare for the hunt! Enjoy guilt-free indulgence knowing that 100% of Woolies chocolate is made using responsibly sourced cocoa, an initiative that benefits both farmers and the planet.
Find all of the traditional favourites at your local Woolies – from Hollow Milk Chocolate Eggs in a variety of sizes, to crunchy, candy-shelled Hen’s Eggs, as well as these innovative and equally delicious new Easter treats:
A Bunny-Inspired Kids Easter Fashion Bonanza!
Woolies has rounded up the cutest bunny-inspired clothing and accessories to ensure that the youngest members of your family stay on-theme throughout the holiday, with clothing that combines comfort and cuteness:
Set A Trendy Teatime Easter Table
Tea is served! Complement your Easter tea table with Woolies’ range of textured and frosted candles, as well as the gorgeous Amethyst Bouquet, guaranteed to last as long as it says on the label. Grab the latest sought-after homeware goods, including:
Host The Hottest Easter Braai
There’s nothing like an Easter braai to fire up the festivities – and no one does it quite like Woolies. Level up your braai game with the Jan Braai range, exclusive to Woolies:
Round off your Easter celebration by pairing one of your favourites from the extensive easy-to-braai meat and seafood range with a Woolies ready-to-drink mocktail. Choose from a Non-Alcoholic Cranberry Cosmo or Non-Alcoholic Sparkling Pomegranate G&T. These mocktails contain no added preservatives or Azo Dyes and are the perfect beverage for any occasion.
However, or wherever you choose to celebrate this Easter this year, let Woolies take the pressure off, so that you can focus on the fun.
Woolworths South Africa and its well-loved culinary publication, TASTE (New Media) are proud to announce some outstanding achievements at the 2024 International Content Marketing Awards (CMAs), hosted by the Content Marketing Association in London earlier this month. The accolades highlight the Woolies’ commitment to creating and distributing fresh, inspiring and impactful content. The considerable haul of awards included:
Gold:
Silver:
Bronze:
“Our commitment to digital content unlocks incredible opportunities to connect with our customers in more meaningful, personal ways—whether through tailored experiences, vibrant community engagement, or innovative storytelling that truly makes a difference,” says Executive Content Director for Woolworths, Cathy Lund. “From groundbreaking campaigns like This Apple Will Save The World to our dynamic partnership with New Media on TASTE, we’re not just following trends—we’re shaping them, while ensuring that Woolworths remains not only relevant but deeply resonant for generations to come”.
The Content Marketing Awards (CMA) are the world’s leading awards for excellence in content marketing, celebrating the best in brand storytelling, strategy, and innovation. Hosted annually by the Content Marketing Association, the CMAs attract entries from top brands, agencies, and publishers across the globe. Winning a CMA is a mark of distinction, that recognises outstanding creativity and effectiveness in engagement.
The 2024 awards mark the latest in a series that has been celebrating outstanding achievements in content marketing for many years. These prestigious accolades underscore Woolworths’ dedication to delivering exceptional, purpose-driven content that clearly resonates with its intended audience.
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