Woolworths is increasing the number of stores carrying Early Learning Centre products. From October, an extensive range of educational toys from Britain’s leading educational toy brand will be available in 20 Woolworths stores around the country. More good news for parents, grandparents, aunts and uncles is that an additional 50 stores will carry selected ranges for Christmas, including a great range of ‘stocking fillers priced from just R19.95. Woolworths introduced Early Learning Centre in a limited number of stores a year ago, and is the only retailer in South Africa where this world-renowned brand is sold. Catering primarily for children up to the age of 8, Early Learning Centre specialises in making learning fun. Every toy in the range has been created with specific design features to inspire and stimulate development through play and help bring out the best in the child. For babies, there are toys that help develop their senses and stimulate their natural curiosity. For toddlers, there are gadgets galore that help them develop co-ordination, learn skills, and explore the world around them. Older children are sure to love the “let’s pretend” and “action and adventure” ranges designed to inspire fantasy play and develop imagination. There are also toys and activities to develop creativity and help children learn to express themselves through art and music. All toys in the range have been manufactured to the highest standards and meet Woolworths rigorous safety requirements. To find your closest Woolworths store where Early Learning Centre is available, phone customer care line on 0860 022 002 or email custserv@woolworths.co.za.