Four additional leading names in the world of beauty – Benefit, Sisley, Fekkai and Stella McCartney – are among some of the world’s most wanted, most exciting beauty, hair care and fragrance brands available at Woolworths new beauty department at the V&A Waterfront. These brands now join the ranks of Woolworths “exclusively ours” international brands – including REN, Elemis, Freeze 24/7, Korres, Toni & Guy and Black Up – which were introduced to the South African market by Woolworths some 12 months ago. Other well-known international brands now available at Woolworths Waterfront store include beauty brands Clarins, Lancome, L’Oreal and Gatineau, as well as many of the world’s top names in luxury fragrance, such as Yves St Laurent, Lacoste, Dolce & Gabbana, Gucci, Mont Blanc, DKNY, Aramis and Tommy Hilfiger. The new beauty department, which forms part of Woolworths new “women’s world” on the upper level of the Victoria Wharf complex, brings to 10 the number of Woolworths stores around the country where leading international beauty brands are available. The store will also carry the full range of Woolworths own colour cosmetics and skin care products which were launched in October 2006, so there’s something for everyone, from the woman who wants the latest in high-tech cosmeceuticals to someone who can’t wait to try the latest hot international colour. Trained Woolworths beauty consultants are on hand to assist customers in choosing the best products for their individual needs. Says Cobus Hechter, Woolworths Beauty Group Head, “beauty at Woolworths isn’t just about the products. It’s about the convenience of being able to pick up a lipstick or an exclusive moisturiser along with a new outfit, something beautiful for your home or your weekly groceries. It’s about Woolworths making a difference in our customers’ lives.” ENDS NOTES FOR EDITORS Why has Woolworths introduced branded cosmetics and fragrances? Woolworths believes in providing our customers with the best the world has to offer. In the beauty arena, that means some of the world’s most-wanted brands as well as some exciting international brands which are available exclusively through Woolworths. Which brands are new to South Africa? While they are very well known and respected internationally, Sisley, Benefit, Stella McCartney and Burt’s Bees are new to South Africa. The new international brands include: • Stella McCartney – This sought-after range of luxury skin care takes an honest approach to ageing, with an emphasis on prevention rather than on instant miracles. Suitable for all skin types and containing only 100% certified-organic ingredients. • Sisley – A French import that is based on the concept of Phytocosmetology, this exclusive, super-luxurious international brand utilises the best of plants to create the best of skincare. • Fekkai – Internationally celebrated hairstylist Frédéric Fekkai’s own range of luxury hair care products. • Benefit – Considered the most “action packed” cosmetic brand in the industry and a favourite among top make-up artists, Benefit offers a full range of products from skin care to colour. • Burt’s Bees – A completely natural range of body care products made from herbs, flowers, botanical and essential oils and beeswax –and packed in environmentally friendly packaging. Which other brands are exclusive to Woolworths? With the exception of the more generally available lines such as Clarins, Lancome, L’Oreal and Gatineau, Decleor and the Dr Hauschka range of skin care products which is available through boutiques and health shops, most of the brands are available only at Woolworths. These include: Black Up – colour cosmetics created by a Parisian make-up artists specifically for darker skins; Bloom – young, vibrant fashionable colours; Elemis – aromatherapy-based skin and body products; Freeze 24/7 – instant anti-ageing and botox-like effects without the needles; Korres – a range of natural body, skin and hair care products from Greece; REN – a range of luxurious skin care and body care products; and Toni & Guy – salon-quality hair care products for women and men. At which Woolworths stores are these brands available? In addition to the V&A Waterfront, Woolworths beauty departments at Cavendish Square, Canal Walk, Tyger Valley, Sandton, Eastgate, Menlyn, Maponya Mall, Cresta and Gateway all carry these exclusive international brands. Issued on behalf of: Woolworths Issued by: liquidlingo Communications Contact: Jackie Busch / Ayesha Abrahams +27 21 424 1530