You’re invited to come in store, #BYBS, #GYSO & #HAB.

There’s nothing like quality time with the person who knows you inside out – your bestie.

JTOne gets this, and in the spirit of the special bond between girlfriends, have created the ultimate ‘girl cave’ in the form of a pop-up store at the V&A Waterfront, where for 3 months girl friends can come in and enjoy some #girltime while they get their shopping on.

The launch of the pop-up saw JTOne collaborating with LA-based cult photographer Mark Hunter aka ‘The Cobrasnake’ to shoot a series of images that shows girl friends doing what they do best – having fun.  The new look is fresh and sexy with a fun-loving attitude, which is what JTOne is all about.

The JT One Pop-up store opened on the 15 November and runs until 15 February 2014.

About JTOne

JTOne is Woolies’ sexy and sassy lingerie and loungewear brand for the young, spirited girl-about-town.  The season’s latest range includes a colourful and on-trend offering of lingerie, sleepwear, loungewear, and slippers.  From summery slogans and tropical prints to fashionable racer backs and cropped joggers to moulded bras in ice-cream colours and animal prints, neon, milkshake and sorbet shades, JTOne just gets girls.

JTOne Girl Codes

BYBFFS: BRING YOUR BESTIES

GYSO: GET YOUR SHOPPING ON

HAB: HAVE A BLAST

SHRN: SO HOT RIGHT NOW

You’re invited to come in store, #BYBS, #GYSO & #HAB.

There’s nothing like quality time with the person who knows you inside out – your bestie.

JTOne gets this, and in the spirit of the special bond between girlfriends, have created the ultimate ‘girl cave’ in the form of a pop-up store at the V&A Waterfront, where for 3 months girl friends can come in and enjoy some #girltime while they get their shopping on.