Woolworths has launched four diverse in-house ranges for summer that cater to a variety of styles.

All ranges use luxe fabrics and high fashion designs to create a wide range of separate underwear pieces and loungewear.

For a young, fun aesthetic, JTOne features hot tribal prints on leggings and lingerie. These are combined with fine knit tees and bright bras for a laid back look. Affordable 3-for-2 deals and a wide variety of knickers and bras allow women to mix and match their look to be bright, sporty or girly. JTOne will also be launching a range of slip slops in the spirit of loungewear with a surf influence.

Newly launched range, Ciara adapts to the latest trends of the season, while remaining timelessly beautiful.  The designs are a response to the trend towards a softer, more subtle fashion choice, in fabrications such as sheer tulles, lace, and the softest of microfibres. 

Studio W provides simple, sophisticated and elegant pieces in fabrics such as melange grey microfiber and graphic meshes that set the range apart. Key items for underwear include the bandau strapless bra, the mesh padded bra and the Brazillian panty. A new loungewear ranges sees chemises in a mix of grey melange, mint geo prints, slouchy tees and a hooded gown.

Distraction promises the sexiest range yet for Summer14. Striking South African celebrity Bonang Matheba has once again collaborated with Woolworths to create a gorgeous babydoll, as well as a midnight blue sexy mesh bra and knicker set. This season’s range sees the launch of the ‘Diva’ bra, which offers ‘personalised push’ for larger cup sizes and more push for smaller sizes. All body shapes will find a sexy piece to suit their figure, with the range extending to DD+ sizes.

Cecile Froehling, head of lingerie for Woolworths says, “Key trends for the season across all ranges include florals, pretty pastels and candy shades. The colour blue, from pale blue chambray to inky navy, is key for the season. Teamed with white lace, this look is current and cool.”

“Our ranges transition from underwear to outerwear with sleepwear in beautiful coordinating prints, feminine chemises and loungewear.”

The Summer ranges for JTOne, Ciara, Studio W and Distraction will be available in stores from September 2014.

Woolworths has launched four diverse in-house ranges for summer that cater to a variety of styles.