Winter 2011 will see Woolworths continuing to offer South African women great, on-trend seasonal fashion looks and key items at excellent value. “Our customers have let us know that they look forward to our key fashion items and rely on us to help them understand how to put together the key looks for the season,” says Woolworths head of womenswear, Trevor Perren. “For Winter, they can look forward to a great ‘Fashion10’ of the top ten key fashion items including military-inspired coats and jackets, jeggings and treggings, and fabulous boots.” Perren adds, “Woolworths also has a reputation as the destination for Winter knitwear, and this season will be no exception. As South Africa’s knitwear headquarters, Woolies will have something for everyone, from easy-care knits to beautiful cashmere blends at surprisingly affordable prices.” “We will also be focusing on growing other categories that we are becoming famous for, including footwear, jeans, leggings and accessories as well as lingerie, where we will continue to build on the back of a very successful launch of our somewhat provocative new lingerie range, Distraction.” Value, as always, remains a critical focus for Woolworths. “Our Great Value strategy has been, and continues to be, enormously successful, and our customers keep coming back for the Woolworths quality they love at superb prices. They’ve loved our tees and jeans this summer, and we believe Winter will live up to the same promise,” concludes Perren.