Generations of South African women have enjoyed the pampering touch of Woolworths floral bath and body ranges. That’s set to continue, as Woolies has recently launched an elegant new range called ‘Simply Floral’, available in Rose, Magnolia, Lavender and Honeysuckles fragrances. Like all Woolworths beauty products, the new ‘Simply Floral’ range is carefully formulated in accordance with Woolworths ‘Good Beauty’ principles, which means ingredients are mild and gentle, no mineral oils or petrochemical ingredients are used, and every product has been thoroughly assessed for safety by Woolies’ technologists as well as by an independent international toxicologist. Furthermore, products are not tested on animals and are approved by Beauty Without Cruelty. As you’d expect, the Simply Floral range is designed for both pampering and performance. For example, the moisturising products – including body cream, hand & body lotion, hand & nail cream and hand therapy cream – have been put through their paces in clinical trials in Germany to verify that they really do provide a 24-hour moisturising benefit. Other products in this range that offers significant benefits include an antibacterial handwash, a waterless hand sanitizer, a shower gel made with encapsulated Vitamin E which helps moisturise skin as you shower, and a talc-free body powder. The ‘Simply Floral’ bath & body range will be available in most Woolworths stores countrywide from 23 March. ENDS Issued on behalf of: Woolworths Issued by: liquidlingo Communications Contact: Amy Collins/Monique Postema +27 21 424 1530