A number of public claims and allegations have recently been made regarding Woolworths and its former chocolate supplier. Many of these assertions are incomplete or factually incorrect. While Woolworths would ordinarily not comment publicly on supplier relationships, we believe it is important to set the record straight for our customers and stakeholders.

Woolworths worked with Beyers for more than three decades in what was, for many years, a valued partnership. In 2019, the parties entered into an exclusivity agreement relating to certain Woolworths chocolate products and formulations.

During 2023, Woolworths became aware that products materially similar to Woolworths-exclusive offerings were being supplied to competitors. This was not disclosed to Woolworths and only became apparent once similar products appeared more broadly in the market. This went against the intent of our agreement and raised concerns regarding both the future of the commercial relationship and the supplier’s commitment to the existing contract. A number of engagements followed in an attempt to find a workable path forward.

However, the parties were ultimately unable to align on the conditions required to continue the relationship. As a result, Woolworths made the decision to transition its chocolate supply to alternative manufacturing partners in order to protect its proprietary product development, brand differentiation, and long-term commercial interests. By January 2025, Woolworths chocolate products were no longer being manufactured by Beyers. This was not a decision taken lightly, but it was the right one for our business and our customers.

Between 2018 and 2023, Woolworths more than doubled its business with Beyers, reflecting our long-standing commitment to the partnership. At the same time, Beyers continued supplying a broad range of retailers both during and after the conclusion of our relationship. Accordingly, statements suggesting Woolworths was responsible for Beyers’ liquidation are inaccurate and do not reflect the facts.

We are also aware of customer concerns regarding Chuckles and other much-loved chocolate products. Woolworths remains the sole owner of the Chuckles brand, and customers can be assured that the quality and taste they expect from Woolworths chocolate remains unchanged. As a matter of interest, Beyers never produced the original malt Chuckles, packaged in a red bag. Importantly, our Chuckles range continues to be produced locally, supporting South African jobs and industry.

At Woolworths, we have an obligation, like all market participants, to create long-term value for our people, our shareholders and the South African economy. Our values are central to the way we operate, and we firmly believe in doing the right thing in the right way. Commercial relationships sometimes evolve or conclude. What will never change, is our commitment to conducting ourselves responsibly and with integrity.

On this matter, we are confident that we have acted fairly and in the best interests of our customers, our business, and the long-term strength of the Woolworths brand.