He’s the rule maker and the rule breaker. He’s hands on, always up for a challenge and there when you need him most. He’s your real-life superhero, who does it all. Yup, he’s your Dad – and Father’s Day is all about celebrating him and everything he does for you.

Make your main man feel (and look) extra special this year by treating him to one of Woolworths’ thoughtful goodies or fashion must-haves that are sure to put a spring in his step.

Release Dad’s inner Masterchef by gifting him with one of the many small appliance options Woolies has on offer. Choose from much-loved brands like Smeg, Nutribullet and Bosch, and bring Dad’s all-day breakfast to life with a juicer, blender or toaster to match his unique personality – because remember, there are no rules when he’s in the kitchen!

For the Dad who takes making his own grub very seriously, a chef’s knife, grill pan, or saucepan from the Scanpan collection will win you serious brownie points (and don’t’ forget to lay on the compliments when you tuck in). If he enjoys cooking outdoors, there’s The Fireside Feast – your ultimate braai flavour kit – and locally produced Peri Peri Hot Sauce—in an extra-large bottle.

If he’s that guy always on the lookout for a sneaky snack, go no further than Woolies’ selection of deliciously inspired treats, consistently in line with the latest foodie trends. For the man with a sweet tooth, there’s the traditional Butter Toffees and Handcrafted Humbugs, both in a stylishly-designed tin; or Salted Date Brownie Balls for a more exotic taste.

Wine is also a sure-fire way to any Dad’s heart and Woolies has you spoilt for choice with their ever-growing selection of premier wines. Think Neil Ellis’ No Added Sulphites Sauvignon, Diemersdal’s Pinotage Reserve or Hartenberg’s Merlot Reserve Collection – and spoil him even more with a David Jones decanter or a two-pack of Riedel Vinum wine glasses.

For the snappy dresser, Woolworths is all about bold statements, dapper-casual, and modern tribal this year, offering a stylish collection of beautiful, tactile knitwear, versatile coats and jackets- including a slick biker jacket, or warm comfy puffer jacket- that will have him owning cool, from the office to parent-teacher meetings, and on weekends. From athleisure, to outdoor-inspired gear and all the classic and retro key pieces in-between, Woolies has Dad’s personal style on top priority this year.

If it’s something quirky you’re looking for, their unique selection of cotton rich socks in multi spot, geometric fish and striped geometric prints are the answer to all your gifting woes- what dad doesn’t love a fun pair of socks? And that’s not all—of course Woolies also has an array of eye-catching gadgets and scores of grooming must-haves, like the Longmarket Barber shave gift set.

Making Dad feel special this Father’s Day just got a whole lot easier! And if you’re too spoilt for choice, give him the power and grab him a gift card. Either way, be sure to check out these innovative gifting ideas, exclusive to Woolies and available at stores countrywide, or visit www.woolworths.co.za to shop online.

He’s the rule maker and the rule breaker.