All private label clothing, fashion accessories, and home products are designed to be reused, repaired, resold or recycled at end of life.
All private label clothing, beauty, and home products to contain at least one renewed, reused, or recycled product material input by 2030.
As a fashion retailer, we have a responsibility to reduce the negative environmental impact of production and disposal of clothing, accessories, and home products. Ensuring that our products can be reused, repaired, resold, or recycled is one of the ways we can do this. In addition, by sourcing inputs and fibres that are renewed, reused or recycled, we are able to contribute to creating demand for circular inputs. Together, through both of these goals, we can progress towards a more circular fashion system.
While we have included recycled fibres in certain products and packaging for a few years now, and have focused on ensuring our packaging is reusable or recyclable, making a transition to a circular business model in our fashion and home business is still at an early stage. Training and upskilling of relevant teams and suppliers on circularity will be required to facilitate this transition.
We need to explore new business models, systems and partnerships to facilitate, track, and report on reuse, repair, and resale of our products.
Technology available for the recycling of fibres or the creation of alternative and renewed fibres is currently limited. In addition, these often do not necessarily have the same quality as virgin fibres, and are not being manufactured at scale as yet.
Packaging and Waste
More information on our performance against this goal can be found in our annual Good Business Journey Report.