VISION 2025+ GOALS

DEFINITION OF THE GOAL

All private label clothing, fashion accessories, and home products are designed to be reused, repaired, resold or recycled at end of life.

  • Reuse: Product can be used again, in its existing form, via own or third-party systems
  • Repair: Product, in its existing form, can be (invisibly or visibly) repaired via own or third-party repair service
  • Repurpose: Product materials, in their existing form, are used to create/used in the creation of a new product via own or third-party systems
  • Recycle: Product materials are mechanically or chemically processed into new raw materials (for use in textiles or other industries)

DEFINITION OF THE GOAL

All private label clothing, beauty, and home products to contain at least one renewed, reused, or recycled product material input by 2030.

  • Renewed: Materials that are made from manipulating waste materials, in their existing form, into new and usable material
  • Reused: Materials requiring no intervention to be used again, in their existing form
  • Recycled: Materials made of raw materials/fibres derived from waste (pre- and/or post-consumer) that has been mechanically or chemically processed

WHY WE SET THESE

As a fashion retailer, we have a responsibility to reduce the negative environmental impact of production and disposal of clothing, accessories, and home products. Ensuring that our products can be reused, repaired, resold, or recycled is one of the ways we can do this. In addition, by sourcing inputs and fibres that are renewed, reused or recycled, we are able to contribute to creating demand for circular inputs. Together, through both of these goals, we can progress towards a more circular fashion system.
 

HOW WE ARE GOING TO ACHIEVE THEM

While we have included recycled fibres in certain products and packaging for a few years now, and have focused on ensuring our packaging is reusable or recyclable, making a transition to a circular business model in our fashion and home business is still at an early stage. Training and upskilling of relevant teams and suppliers on circularity will be required to facilitate this transition.
 

CHALLENGES WE FACE

We need to explore new business models, systems and partnerships to facilitate, track, and report on reuse, repair, and resale of our products.

Technology available for the recycling of fibres or the creation of alternative and renewed fibres is currently limited. In addition, these often do not necessarily have the same quality as virgin fibres, and are not being manufactured at scale as yet.
 

KPIs TO MEASURE AND REPORT OUR PERFORMANCE

  • Percentage of product that has been designed to be reused, repaired, repurposed or recycled
  • Percentage of product that contains at least one renewed, reused, or recycled material input

BASELINES

  • Percentage of product that has been designed to be reused, repaired, repurposed or recycled: Still to be determined
  • Percentage of product that contains at least one renewed, reused, or recycled material input: Still to be determined

RELATED GOOD BUSINESS JOURNEY FOCUS AREA

RELATED UN SDG

More information on our performance against this goal can be found in our annual Good Business Journey Report.

 


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