VISION 2025+ GOALS

DEFINITION OF THE GOAL

All primary and secondary packaging on our private label products will be reusable or recyclable by 2022. Our definitions for reusable and recyclable are aligned with the Ellen MacArthur Foundation New Plastics Economy Global Commitment definitions.
 

WHY WE SET IT

The world has finite resources. We cannot continue to operate in a linear take-make-waste approach in business. We recognise that we need to fundamentally rethink the way we design, use, and reuse plastics and other packaging in order to transition towards a circular economy for packaging, in which it never becomes waste or pollution.
 

HOW WE ARE GOING TO ACHIEVE IT

In line with the work done to date, we will continue to identify packaging that is not reusable or recyclable, and will aim to remove and replace it. We will further drive packaging efficiencies by reviewing innovation opportunities for alternative sustainable packaging options or for packaging reduction.

Cross-industry collaboration with key stakeholders in the retail and packaging industry, the inclusion of on-pack recycling labelling, and the provision of select takeback facilities in stores will continue.
 

CHALLENGES WE FACE

Some of our current packaging is technically recyclable; however, it is not effectively recyclable – i.e. there is no recycling infrastructure available in the country at scale to enable the recycling thereof. In other cases, there may be no commercially viable reusable or recyclable replacement options for certain packaging substrates. A challenge we will continue to face on our packaging journey is balancing the need for packaging to maintain quality and safety, and extend shelf-life, with the need for less packaging.
 

KPI TO MEASURE AND REPORT OUR PERFORMANCE

Percentage of primary and secondary packaging of private label products that is reusable or recyclable
 

BASELINE

In progress
 

RELATED GOOD BUSINESS JOURNEY FOCUS AREA

RELATED UN SDG

More information on our performance against this goal can be found in our annual Good Business Journey Report.

 


Back to Our Goals

Next Goal