Another year around the sun brings us to the first holiday season of the year, Easter.  Traditionally, Easter is a celebration of community, renewal, and rebirth, with the Easter Bunny representing new hope. And which retailer better to help you create the perfect mix of the wholesomeness than Woolies.


To ensure that all South African families can enjoy a magical Easter this year, your favourite Easter bunnies are opening the gates of Hopville and revealing a treasure trove of goodies in the form of the sweetest treats, fashion spoils and elegant and functional homeware, along with lots of eggciting items for the little ones too. Woolies draws inspiration from the love South Africans have for the holidays and promises to make putting together the Easter menu and entertainment for your loved ones convenient, fun and memorable.


Rest assured that you won’t have to hunt around for Easter inspiration and gifting ideas – Woolies stores nationwide are readily stocked with all sorts of Easter treats including traditional favourites to make sure you get everything you need in one shopping visit.



The evolution of how we enjoy Hot Cross Buns is the best thing to happen to the Easter feast menu. Make these traditional delights extra special by tossing them in the oven to toast up and finish with Woolies butter or cream, fruit or any other desired topping. But most importantly, be sure to look out for Woolies’ new flavour Clemengold & Golden Sultana. This can be enjoyed alongside a hot comforting beverage served in a super fun Double Walled Glass Mug that comes with a Choc Flavoured Marshie™ made with free range eggs and responsibly sourced cocoa.


If you would like to try a little something different, add the Breakfast Mug with Chocolate Flavoured Puffed Rice Cereal to the breakfast menu. We suspect this might be a favourite amongst the younger family members, so to avoid squabbles, you might want to get a few of these. 


The Easter egg hunt is one the most anticipated activities of the holiday, as it creates an opportunity for everyone, young and old, to get their hands dirty and get lost in the many cheerful moments. The Hollow Milk Chocolate Egg Filled With Chuckles® Malted Puff Pieces is a treat that will add a smile any face.  The Hopville Family Bulk Treat House that comes with an assortment of sweet treats is perfect for sharing and is great value for money too. Woolies has also deployed Hoppy and Poppy, our locally crafted bunny toys who are ready to hop, skip and jump to help everyone hunt for all the Easter eggs. Together with the Large Soft Toys in various colours as well the extra special Chuckles® Soft Toy, these make perfect gifts to make sure any child feels special.


Make this Easter even more magical for the little ones and teach them the spirit of sharing with the Biscuit Decorating Kit. This kit comes complete with 10 biscuits, icing sugar, sprinkles and a piping bag. Bump up the entertainment for your little guests with the Bunny Masks, made by a local creative and supported by 8Tones, an organisation that develops unemployed entrepreneurs through training and education. If you’ve got eggseptional comedic talents, give your guests a budget-friendly comedy puppet show with the locally crafted Bunny Hand Puppets accompanied by Woolies Chocolate Eggs.


Woolies has a wide assortment of chocolate treats from eggs, bunnies in a range of sizes and marshmallows made from free range eggs and responsibly sourced cocoa to satisfy all sweet tooths without doing any harm to the planet.



We all know the little ones will be overjoyed for an Easter themed dress up, but this time of the year lends itself to a dress up moment for the whole family. Whether it’s for long weekend getaways or family lunches, Woolies has you covered.


Some firm favourites include the Bunny Party Dress with Sling Bag and some cheery easter themed crew necks and hoodies such as the Bunny Tees 2 Pack for girls. Add a touch of Easter joy to your kid’s outfits with an assortment of Easter inspired accessories from the Glitter Bunny Snappers 4 Pack to the Bunny Novelty Set to the Sparkle Bunny Bag. The Novelty Fur Charcoal Bunny Jumpsuit, which is available in assorted colours, and Mommy’s Honey Bunny Set with a Beanie and matching Bib will have your bundles of joy looking like the cutest little bunnies.


After a long day of Easter hunting and munching, tuck your littles ones into bed in Woolies’ snug and cosy sleepwear. A variety of novelty Gowns, Slippers and PJ Sets to make bedtime another exciting thing to look forward to. For the girls we have the Older Girls Bunny Gown Sequin Ears and Younger Girls Bunny Novelty Slippers made from 100% polyester.



Easter is not complete without some hearty meals to bring everyone together. For those who are in favour of outdoor entertaining, the Jan Braai Potjie is just the ticket. It stores and travels easily, making it an entertainer’s dream. Use it to make potjies or stir-fry on the fire, sauces for your meat, bake bread or desserts, and flip the lid over flames to sear and grill steaks on your makeshift cast iron pan. Another option to consider is the battery powered Tabletop Braai, great for camping, picnics and for cooking on balconies or decks.


Braais are a beloved activity for any special occasion, and a typical South African Easter usually features a braai day on Easter Saturday or Monday. The stainless-steel Round Braai Grid will help you sizzle your steaks, veggies and toasties to perfection, and when you are done, just chuck it in the dishwasher! While being a guest is always nice, don’t forget to show your appreciation to your host with thoughtful gifts such as the Braai Utensil Gift Set or Jan Braai Steak Board.


Now that you’ve cooked up a delicious storm, serve like the host-with-the-most in the Dune Rim Dinner Plate, Side Plate, Shallow Bowl, and Round Platter. These elegant tableware items are locally made and available in various earthy-neutral tones to elevate the look of any dining table.  Refreshing beverages go down smoothly in our various Recycled Optic Glassware from flutes, high balls to wine glasses. Consider serving our various non-alcoholic options such as Woolworths De-Alc Cabernet Sauvignon Merlot 750 ml or Woolworths De-Alc Brut 750 ml, the safest way to have lots of fun without compromising on the festivities.


For your gift packaging this year, opt for one of Woolies’ gift bags which are FSC® mix certified. This means they are sourced from responsibly managed forests, recycled materials as well as other controlled sources, and are available in an assortment of sizes to accommodate every budget (FSC®N002141).


And finally, don’t forget to elevate the mood with some brightly coloured bouquets for various spaces in the home and dining table. The Fiesta Tutti Frutti Bouquet, Gerbera Duo Bouquet, Caribbean Bouquet are beautiful blooms ready to breathe life into any room, while the Easter Succulent Novelty makes for the perfect gift.


However you choose to celebrate this Easter, Woolies has a wide range of products to help you make this Easter one to remember for many moons to come.


All the products mentioned are part of a larger Easter offering. See more at selected Woolworths stores or visit