They may not play rugby, but three Woolworths customers and one lucky staff member walked away big winners in the Woolworths/Visa/Peugeot Rugby World Cup car giveaway. Woolworths customers Colleen Elliott and Ahmed Patel of Johannesburg and Annette Bode of Cape Town, as well as staff member Terisha Govender from Woolworths Village Market in Durban, are the proud recipients of beautiful, brand-new Peugeot 307 Limited Edition vehicles compliments of Visa and Peugeot. The cars were handed over during ceremonies in all three cities during the last week of November 2007. In the build-up to the Rugby World Cup, Woolworths teamed up with Visa and Peugeot, both official Rugby World Cup sponsors, to promote the event which took place in Paris during September and October. From 1 August to 20 October, customers who spent at least R500 on any Visa Card at any Woolworths store were automatically entered into the draw. Every R500 spent with their Visa Card garnered another entry. Woolworths promoted the draw with in-store displays and centre court promotions in selected shopping centres in major metropolitan areas as well as through world, Woolworths exclusive cardholder magazine. To help drive the competition, Woolworths ran a competition that offered staff members the opportunity to win by referring family and friends to apply for a Woolworths Visa Card during the competition. For every successful application, staff members received an entry into the staff draw. Says Mike Wilson, General Manager – Marketing for Peugeot Motors South Africa: “The synergy between the Woolworths brand and ours has proven to be a great success during this Rugby World Cup promotion and the levels of exposure achieved have been phenomenal. We are pleased to have been part of this association and wish our winners all the best behind the wheel of their new Peugeots.” “Undertaking this campaign proved to be a great experience for us,” says Head of Woolworths Financial Services, Sam Ngumeni. “I would like to extend my gratitude to both Visa and Peugeot for making this even such a success. Congratulations to all our winners!” _________________________________________________________________ ENDS Issued on behalf of: Woolworths Issued by: liquidlingo Communications Contact: Tanya Pangalele +27 21 424 1530