For their very first international collaboration, Woolworths’ W. BEAUTY has joined forces with makeup maestro to the stars, Sir John to release a limited edition makeup line.
Born of a shared vision to provide women with beautiful product that is manufactured ethically, W.BEAUTY and Sir John’s Volume 1 is a curated, ten-piece, cruelty-free and 100% vegan makeup collection.
Over the past few years, W.BEAUTY has garnered a reputation for delivering locally-produced, ethically sourced beauty products which are endorsed by the Beauty without Cruelty organisation.
With their finger on the pulse of the latest trends in fashion and beauty, updating colour palettes with each new season, it’s easy to see why South African women turn to W.BEAUTY for their consistent product offering.
“The magic of this collaboration lies in Woolworth’s expertise in creating innovative and ethical beauty formulations, combined with Sir John’s creativity and deep understanding of how beauty products perform in real life and on the red carpet,” says Group Head of Beauty, Vivienne Joseph. “We’re really excited to be able to add a touch of sparkle to South African women’s everyday beauty routines with this show-stopping collection.”
Volume 1 has been carefully crafted, using only the finest oils and extracts from natural botanical sources, and are free from animal-derived ingredients, making it one of the very few vegan-friendly, South African-produced cosmetic lines.
Each iridescent product will give consumers the ability to play and create on-trend, double-tap-worthy beauty looks that are guaranteed to get Insta likes.
With the Winter colour palette in mind, the bespoke makeup collection draws inspiration from reflective surfaces and light play found in nature and consists of a highlighter stick, an eyeshadow palette, a hydrating lipstick, liquid eyeshadows, and nail lacquers.
Volume 1, a limited edition makeup collection by W.BEAUTY and Sir John, will be sold exclusively at selected Woolworths stores and can also be purchased on the Woolworths website and app in April 2019.
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