Military detail? Check. Chunky scarves? Check. Chukka boots? Check. Stripes? Check. Woolworths brings autumn/winter’s strongest looks straight from the catwalk to your closet. Twitter, Facebook and blogging, backstage feeds and viral marketing have accelerated the translation of trends from fashion weeks to fashion wardrobes. To be current is to be immediate. Says Head of Brand Communications at Woolworths, Shaheda Sayed: “We’ve narrowed the gap between runway and retail bringing you an edited, relevant interpretation of the most up to date pieces for autumn/winter 2012, right now”. The Trends Modern basics get fresh currency with updated details and new ways of pulling it all together. The Coat: Military and naval detail such as epaulettes, double breasted buttons and utility pockets characterise winter’s top coats. The pea coat takes its place on fashion’s front line, while navy, black and brown edge out combat khaki as this season’s colours of choice. The Knit: The fisherman sweater, a cold climate classic, gets a modern makeover with oversized chunky details, from huge cabling to exaggerated ribbing, via large necks and collars. The Shirt: Checked slim fit shirts in lightweight brushed cotton come in winter’s most current colours ranging from burgundy and berry to burn orange okra, bright blue, teal, taupe, and chocolate. The Pants: Slim-fit chinos have become a style staple. This winter, historically conservative corduroys get an urban update with flat fronts and straight legs. The Sweater: Pullovers with stripes and elbow patches have a studious, collegiate feel. The Jacket: The one article of clothing that could feasibly define menswear this season is the quilted jacket. With a quiet, sporty confidence it brings an outdoors aesthetic to the mix. The Accessories: Tie the layered look together with chukka boots, chunky scarves, woollen hats and a city-slick backpack. What lies beneath Solid style starts with formidable foundations, and this winter Woolworths turns up the temperature on underwear with Heat Gen’s new technology thermals that generate heat while you wear them. Think body skimming long johns, vests and polonecks that offer warmth without weight. Hot stuff really. Well suited When it comes to a hard working wardrobe, Woolworths suiting department needs no formal introduction. Now, working even harder to make your life easier, shirts have been tiered from great value, easy-care, crease-free everyday shirts to high-end shirts crafted from the finest quality cotton. A new range of pure wool and woollen blend coats add uptown lux to the offering. To summarise this season: a strong focus on fit, fabrication and affordability elevates simple separates to new sartorial status, providing functional fashion that looks good and guarantees winter warmth.

Military detail? Check. Chunky scarves? Check. Chukka boots? Check. Stripes? Check. Woolworths brings autumn/winter’s strongest looks straight from the catwalk to your closet.