This week Woolworths celebrates the opening of two iconic Australian brands, Witchery and Mimco.

Witchery is a leading fashion authority offering women’s, men’s and kids’ apparel and accessories to discerning customers. Ahead of the curve, the brand delivers feminine, fashion-forward collections that capture the latest ready-to-wear runway trends.

Quirky accessories brand Mimco, offers designer accessories including jewellery, bags, shoes, sunglasses and watches inspired by edgy, yet accessible luxury.

“Both Witchery and Mimco are strong brands with their own clearly defined points of view. The brands will help to grow Woolworths’ fashion authority and secure our position as a leading fashion destination in South Africa. We believe these brands will resonate with our customers who are looking for fashion that reflects the latest international trends and styles,” said Woolworths CEO Ian Moir.

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For further enquiries contact:

B. Dlamini

pressoffice@woolworths.co.za

Tel: 021 4077700

Cell: 0827823856

Notes to Editors

1.     Where to find Witchery and Mimco

Witchery: Standalone stores:
V&A Waterfront in Cape Town
Hyde Park in Johannesburg

In Woolworths stores:
V&A Waterfront, Cavendish Square and Tygervalley in Cape Town
Gateway in Durban
Menlyn, Brooklyn, Eastgate, Sandton and Melrose Arch in Johannesburg. 

Mimco: Standalone stores:
V&A Waterfront in Cape Town
Sandton and Hyde Park in Johannesburg

In Woolworths stores:
V&A Waterfront and Cavendish Square in Cape Town
Gateway in Durban
Eastgate and Sandton in Johannesburg

2.     Background on the Witchery Group

The Witchery Group consists of two complementary brands, Witchery and Mimco. Witchery is one of Australia’s leading fashion brands offering women’s, men’s and kids’ apparel and accessories. With over 40 years of trading, it operates through over 190 stores and concessions in Australia, New Zealand and South Africa.

Mimco is an established brand in bags, jewellery and other statement pieces. Founded in 1996, it operates through 96 stores and concessions in Australia, New Zealand and South Africa.

3.     In October 2012, the Woolworths subsidiary Country Road Limited, acquired the Witchery Group, including the Witchery and Mimco retail brands.

 

 

This week Woolworths celebrates the opening of two iconic Australian brands, Witchery and Mimco.