Woolworths is proud to reaffirm its commitment to sustainable and conscious living through its continued partnership with The Good Life Show —the country’s leading event dedicated to natural, plant-based, organic and healthy lifestyle choices. Held in both Cape Town and Johannesburg, the show has become South Africa’s premier platform for wellness-focused living.

Under the leadership of Marisa Munroe, Chief Product Development Officer for Foods at Woolworths, this year the brand is taking its sponsorship of The Good Life Show to the next level — evolving from retail partner to a total wellbeing destination. Attendees will get an exclusive view of Woolworths’ refreshed, year-round offering designed to support modern nutritional, lifestyle and dietary needs for every home.

The return of the Eat Well logo

“Woolworths aligns strongly to the conscious and holistic eating principles promoted by The Good Life Show, and we’re proud to announce the relaunch of our Eat Well logo, which will be featured at the event,” says Munroe. “The Eat Well logo will appear on items that adhere to strict science-based nutritional criteria that support the South African food-based dietary guidelines, with the ultimate goal of guiding customers to make better food choices.”

She shares that the refreshed Eat Well logo will span categories including freshly prepared meals and salads, fresh fruits and vegetables, a wide variety of protein options like skinless poultry, ostrich, seafood, snacking options like nuts, seeds, dried fruit and everyday pantry staples.

“With a dedicated Eat Well logo on all qualifying product packaging, customers can trust that better choices are now easier, more delicious and always within reach,” Munroe adds.

A holistic basket, 365 days a year

As in previous years, the 2025 edition of The Good Life Show will provide a comprehensive platform for information sharing, featuring live cooking demonstrations at the Woolworths Good Life Show Kitchen, in addition to expert guidance on new and innovative product choices designed to fit a conscious and holistic lifestyle.

“Our participation in the show aims to reinforce Woolworths’ position as a market leader in responsible food choices that are better for people, planet and animals – reminding attendees that eating well can taste as good as it feels,” says Munroe.

And while The Good Life Show takes place only once a year in Cape Town and Johannesburg, respectively, Woolworths’ food development philosophy is year-round, reflecting a deep commitment to mindful nourishment, convenience and quality.

Munroe believes that when it comes to grocery shopping, it’s not just about what’s new – it’s about creating a complete, everyday basket that helps customers live better.

“As the definition of wellness evolves, we’re consistently innovating to help South Africans make better choices for themselves, their families and the planet. At Woolworths, you’ll find more than just a quick fix to sate your hunger, you’ll find food that supports your goals, your values and your lifestyle all year round,” she concludes.

Cape Town

Friday, May 30, to Sunday, June 1 – Cape Town International Convention Centre (CTICC 2)

Johannesburg

Friday, August 1, to Sunday, August 3 – Kyalami International Convention Centre (KICC)