How our homes serve us has been completely redefined over the last 2 years. Post-pandemic, we understand the critical need to create spaces that organise and separate our work-life balance, while offering us a restorative sanctuary at the end of the day. It’s with this future-focused optimism in mind that we look to Woolworths’s new Autumn/Winter 2022 Homeware range for inspiration.
Woolies’ collective shift to ‘healing’ this season is led by the desire to return to nature and master our overall well-being. Soft and natural colours that imitate and blend with nature like comforting neutrals, stormy charcoals and weathered earth tones help to ground and calm us, while invigorating emeralds, optimistic ochres and expressive oranges energise and brighten our days. Green matters, helping to rejuvenate and harmonise as botanical and winter floral prints add another layer of interest.
With obsessive consumption noticeably out of fashion, the Woolies’ Autumn/Winter 2022 homeware offering is made for life. Designed to enhance your health, the environment, support sustainability efforts, ethical sourcing and community upliftment – this is homecare reinvented, built to last, backed by science and made with heart.
Transform your bedroom into a haven for hibernation this winter with lush new bedlinen. This season Woolies has introduced proudly South African hemp bedlinen, a naturally biodegradable, mildew resistant fibre which is extra soft. Layer in abstract prints with plush cosy textures and further encourage a deeply soothing night’s sleep under weighted blankets, new outer electric blankets and heat tech blankets in various colours for those chillier nights.
Your bathroom has become a sanctuary where you can prioritise self-care and “me-time.” Dial up these pampering moments with Woolies’ expanded range of candles and room fragrances and spoil yourself with the newest range of towels boasting new colours and innovations. This season, Woolies has introduced snag free 100% cotton towels and the latest in eco-innovation, carbonised coffee towels made using ground coffee waste. They’re super soft, absorbent, antimicrobial and most importantly, contribute to the circular economy.
Plants are still a very important indoor feature – whether real or faux – weaving in greenery intentionally throughout your space will help build a sense of peace in your home. The living room is no exception, it’s the place the family gathers, entertains and goes to decompress after a long day. This winter, play with different textures to create a luxurious inviting feel – from velvet, knit and fur scatter cushions to artisanal woven baskets for storage or plants. Rattan lamps, mirrors and trays add warmth while objects in wood, metal and marble also create tactile interest. With a variety of new small furniture added to the Woolworths home offering, you can now shop side tables and coffee tables in addition to the coloured and structural vases that adorn them. The final touch, an all-important Haus rug to add warmth and pull the whole space together.
As lockdowns have had us spending more leisure time at home than ever before, we’ve honed our cooking and baking skills and become super entertainers. If baking is your latest passion, Woolies’ range of new baking tools, such as the extended range of cake tins in different sizes, dough scrapers and palette knives, will have you baking, making bread and pastries like a pro.
Winter means hearty food and slow cooking. You can now shop an extended range of Philips AirFryers as well as Instant Pots, with the Duo Crisp appliance doubling up as an AirFryer which has taken the market by storm. Woolworths has recently added some exciting popular appliance brands to its homeware offering, such as Kenwood, Oxo, Mepal, Tramontina – making them the destination to shop your favourite kitchen appliances.
This season’s botanical inspired trends translate into table décor with digitally printed foliage and floral designs. Add locally made woven mats and glazed dinnerware in rich colours and pressed glass, with a variety of drinkware and carafes. Prepping a dish that goes direct from oven to table has never been easier than with Woolies’ new heavy gauge bakeware and stoneware ramekin range, and wooden boards and platters offer the perfect base to showcase your culinary delights.
THE BEST IN LOCAL AND INTERNATIONAL DESIGN
The new season helps us indulge in the outdoors with the exciting launch of locally manufactured and highly crafted outdoor furniture range designed exclusively for Woolies by Anatomy Design, available ONLINE only from February 2022. And FLEXA, a unique Danish children’s furniture brand designed to follow children through the years, is available exclusively at the Woolworths Willowbridge store.
This winter, Woolworths has everything you need to reinvent, invigorate and bring harmony to your home. Visit your nearest store, download the Woolies app or shop online at www.woolworths.co.za
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