In 2018 Woolworths celebrated their 15-year partnership with the acclaimed annual Design Indaba festival. Woolworths is passionate about design and innovative thinking, so the sponsorship of the festival has always been a natural fit. As a means of commemorating this milestone, Woolies donated R15 000 in art and design supplies to 15 under-resourced schools in the Western Cape, Gauteng and KZN.
Research has shown that fostering creativity doesn’t just increase children’s potential of being artistically inclined, but it also helps them to develop mentally, socially and emotionally. Creating art helps to boost children’s ability to analyse and problem-solve.
“We’re committed to design education, and we’re hoping that contributing towards art supplies will help spread the love of art and design in the hearts and minds of our children,” says Charmaine Huet, Chief Marketing Officer at Woolworths. “Woolworths and Design Indaba share a passion for creativity and innovation, and we are truly proud to have been sponsors for fifteen years.”
*A full list of the schools who received donations is included below
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