Woolworths South Africa and its well-loved culinary publication, TASTE (New Media) are proud to announce some outstanding achievements at the 2024 International Content Marketing Awards (CMAs), hosted by the Content Marketing Association in London earlier this month. The accolades highlight the Woolies’ commitment to creating and distributing fresh, inspiring and impactful content. The considerable haul of awards included:

Gold:

  • Best Purpose-Led Content: “This Apple Can Save the World” campaign | Woolworths
  • Best Use of Influencer Marketing: Woolworths TASTE | New Media & Woolworths

Silver:

  • Best Annual Always-On Content Strategy: Woolworths TASTE’s digital-first strategy | New Media & Woolworths
  • Best Content Team: Woolworths TASTE | New Media & Woolworths.

Bronze:

  • Best Use of Print: Woolworths TASTE: The Final Tribute Issue | New Media & Woolworths
  • Best Use of Innovative Technology: “This Apple Can Save the World” campaign | Woolworths
  • Best Inter-Company Engagement: Woolworths Shop Talk, August 2024 | New Media & Woolworths
  • Best Content Team: Woolworths La Difference series | Woolworths
  • Best Use of Social Media: B2C: Woolworths TASTE on TikTok | New Media & Woolworths

“Our commitment to digital content unlocks incredible opportunities to connect with our customers in more meaningful, personal ways—whether through tailored experiences, vibrant community engagement, or innovative storytelling that truly makes a difference,” says Executive Content Director for Woolworths, Cathy Lund. “From groundbreaking campaigns like This Apple Will Save The World to our dynamic partnership with New Media on TASTE, we’re not just following trends—we’re shaping them, while ensuring that Woolworths remains not only relevant but deeply resonant for generations to come”.

The Content Marketing Awards (CMA) are the world’s leading awards for excellence in content marketing, celebrating the best in brand storytelling, strategy, and innovation. Hosted annually by the Content Marketing Association, the CMAs attract entries from top brands, agencies, and publishers across the globe. Winning a CMA is a mark of distinction, that recognises outstanding creativity and effectiveness in engagement.

The 2024 awards mark the latest in a series that has been celebrating outstanding achievements in content marketing for many years. These prestigious accolades underscore Woolworths’ dedication to delivering exceptional, purpose-driven content that clearly resonates with its intended audience.