Innovation is a passion at Woolworths, and with over 134 cheeses – many of which are exclusive – already on offer, the retailer is challenging South Africa’s small cheeseries to create new and exciting cheeses in South Africa’s first Cheese Makers Challenge. The winners will join the ranks of Woolworths cheeses, which took more than 60 local and international awards last year. Cheese makers who are considering launching a new cheese, or who have launched a novelty cheese in the previous 12 months that’s not currently sold in retail supermarkets, are encouraged to enter. A maximum of two cheeses may be entered by any one cheese maker. These should fit within the following broad categories: hard cheese, semi-hard cheese, wash rind cheese, white mould cheese, blue mould cheese, fresh cheese or cheeses with additives. As you would expect, entries will also have to comply with all regulations governing cheeses in South Africa as well as Woolworths standards. All the details and entry forms are available on the Woolworths TASTE magazine web site, Entries will close in July 2011 and products must be submitted by September 2011. There is no entry fee. Judging will be done by an independent panel. The winning cheese in each category will be sold exclusively through Woolworths for an agreed period. ENDS Issued on behalf of: Woolworths Issued by: liquidlingo Communications Contact:Eleanor Williams +27 21 424 1530