On one hand, of course Valentine’s Day is all about spoiling the apple of your eye, but to Woolworths there’s a whole lot more to the day of love and that’s why they’re doing things a little differently this year. Now you can join the “Reloveolution” and help spread the love a bit further… after all, shouldn’t everybody just love everybody?
Armed with the #shareallthelove hashtag, Woolworths collaborated with four of South Africa’s favourite graffiti artists to create love-inspired backdrops which will be used in six store windows around the country. As part of the big reveal, Woolworths will be hosting a “Reloveolution” activation this Saturday (10th February) at their Mall of Africa store.
Alongside MetroFM, who will be live broadcasting from the Mall of Africa store between 10am and 2pm, Nardstar will be in-store to put the finishing touches on her artwork. The other graffiti artists will be spreading the love at the selected stores countrywide. It’s not to be missed—whether you get yourself there or tune in!
Here’s a bit about some of the artists who will be exhibiting their work:
Karabo Poppy Moletsane @karabo_poppy
She’s an award-winning illustrator, graphic designer and street artist from Johannesburg. Karabo owns her own creative agency called Mother Tongue Creative House, has won a Gold Craft Loerie Award and has contributed to the RED Campaign (founded by Bono to fight Aids in Africa).
Nardstar’s a Cape Town based graffiti and mural artist whose work is based on traditional graffiti with a fresh spin. She uses a strong palette with doses of cubism and has many accomplishments to her name, including collaborations with Cape Town graffiti pioneer Falko One and professional partnerships with top international brands.
Russell Abrahams @yay_abe
He’s an emerging Cape Town illustrator who’s all about maintaining a visual language in illustration. After working in a few studios as a freelance illustrator, Russell brought his own dream to life: his own illustration studio in the city, called Yay Abe. To date Russell has worked on a multitude of exciting projects, including the Mail & Guardian’s Friday Cover and the Heineken Cool Can Project.
Sid Mulaudzi @Vezfullstop
This Joburg-based street artist’s style and approach speaks to the beginnings of graffiti and an emerging creative movement that blends graffiti, music, apparel and art.
On one hand, of course Valentine’s Day is all about spoiling the apple of your eye, but to Woolworths there’s a whole lot more to the day of love and that’s why they’re doing things a little differently this year.
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