Results of a recent audit of Woolworths 15 largest fruit and vegetable growers, who supply some 37% of Woolies fresh produce on a total area of about 45 000 hectares, show that Farming for the Future, Woolworths pioneering holistic approach to farming, is achieving what it sets out to do: help farmers grow quality produce while protecting the environment, preserving natural resources and reducing dependence on chemical fertilisers, herbicides and pesticides – all without adding anything to the price the consumer pays at retail.
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