For generations moms have trusted Woolworths to take care of their bundles of joy. After all when it comes to safety, baby food and skincare, only the best quality will do. This season is no different — you’ll find everything for every step of baby’s development at your favourite Woolies. From our My First range for our littlest customers with all the clothing and accessories needed for the new arrival – ultra-soft baby sleep suits, leggings, vests, beanies, socks and hooded towels – to our Woolies Babes range, our baby clothing is made from super-soft combed cotton and other carefully selected fibres for baby’s comfort. We’ve paid careful attention to safety, so you’ll find nickel-free poppers to prevent skin irritation, securely fastened buttons for safety and fabric inserts behind zips so they’ll never pinch delicate skin. Parents will be happy to know we forbid the use of pins in the factories where our babywear is made, and run all baby clothing through a metal detector to be 100% sure there’s never anything sharp left behind that could scratch or harm baby. To help little ones find their footing, our exclusive Walkmates shoes are designed to give little toes and feet more than enough wiggle room as well as the special support and flexibility they need to develop properly. They’re made from specially selected, top quality leathers for lasting comfort and protection, while the soles are constructed from flexible, lightweight, non-slip materials. Walkmates are the first children’s shoes approved by the S.A. Podiatry Association. Parents can also rely on Woolies for wonderful ways to make bath time even more special. With colourful and fruity fragranced bath-time delights, our Woolies Babes toiletries range makes bath time, fun time. It’s designed to be as gentle on baby as it is on your pocket — all products are dermatologically tested, approved by a toxicologist and are not tested on animals. For a greener option, our Earth Friendly baby range contains mild, naturally derived ingredients and is dermatologically tested and carefully formulated to be kind to the planet and kind to baby’s skin too. Woolies has lots of different meal time options too. In addition to our exclusive, fresh and long-life baby food ranges, we also offer the Nurturme range. Exclusive to Woolworths, the Nurturme range of dehydrated 100% organic baby food in convenient pouches is made with organically grown ingredients and, like all our baby food, contains no added sugar, salt or preservatives. Just add water, breast milk or formula. We also have a new range of long-life baby food which offers three stages to assist in weaning. The “Starter” range is perfect for babies’ first introduction to solids and includes simple, clean flavours such as Apple & Cinnamon and Creamed Sweet Potato. The next “Explorer” stage offers new flavour combinations, such as Peach, Mango & Rooibos. The “Adventurer” range, which introduces babies to nutritionally balanced meals including proteins and certain allergens such as wheat, gluten and dairy, offers delicious and funky meal combinations from Chicken Sunday Lunch to Lovely Lamb Casserole. The new long life baby food range is available at selected Woolies stores countrywide. When it comes to babies, Woolies always goes the extra mile to ensure their safety and comfort, with prices that keeps mom happy to.