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WOOLWORTHS IS HELPING TO FORM THE DESIGN MINDS OF TOMORROW
March 1, 2012
As an extension to our successful high school design education enrichment programme – Making The Difference Through Design – Woolworths has facilitated a 10-day ‘exchange programme’ between design students from the Cape Peninsula University of Technology and Kingston University in London. We briefed second-year students at each institution to design a modern jersey collection for Summer 2012 and chose four winners who will have the opportunity to gain from this invaluable experience. Says Tracey Hodgson, Head of Design at Woolworths, “We’re proud to sponsor this exciting project. It will enable the four winners to spend time in the industry attached to our design team and travel overseas to appreciate the way in which the other university teaches, and approaches, fashion design.” Kingston was chosen by Woolworths for their creative excellence and exceptional employment rate into some of the world’s top fashion houses such as Donna Karan and Banana Republic. CPUT's lecturers have already visited Kingston to exchange ideas and have implemented some of their learnings into the CPUT curriculum. The winning CPUT students will visit Kingston University’s fashion faculty in June, and will have the opportunity to gain international exposure and knowledge which will benefit them both in their studies and when they are ready to enter the industry. Says Annadine Vlok, Course Leader: Fashion at CPUT, “The students will have the chance to learn everything from new ways to approach design through to concept development. It is a wonderful inspiration for staff and students alike.” Kingston students will spend time in the Woolworths Design Centre where they’ll be able to gain vital skills and knowledge in a real-life work environment. They’ll also attend Design Indaba – one of the most influential design forums in the world, and have the opportunity to visit local museums and galleries to experience the range of multi-cultural, and different, forms of design on display. All students will work alongside design teams and at the end of their 10-day internship present their experiences and findings to a Design Forum. Continues Tracey Hodgson, “We hope that this project leads to a long-term, mutually beneficial relationship between the two universities and Woolworths.”
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