In January 2011, Woolworths led an expedition to the melting ice-capped peak of Kilimanjaro to raise awareness of climate change and the effect it’s having on the coffee farmers in Tanzania – the very farmers who grow the organic coffee Woolworths serves in W Cafe’s. More than 60 000 small scale farmers farming on the slopes of Kilimanjaro supply Woolworths with the organic coffee beans sold in their stores and cafés.
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