Your daily bread could reach new heights from March, when the air in selected Woolworths stores in the Cape Town area will be filled with the unmistakeable, mouth-watering aroma of baking bread. Always on the lookout for something new, Woolworths will be trialling their new in-store bakery concept at their Blue Route, Constantia Village, Meadowridge, Hout Bay and Dean Street stores as well as at Woolworths Home & Food at Willowbridge. Just follow your nose to find a tempting array of deliciously different breads, rolls and pastries baked throughout the day so they’re always fresh and ready for you to take home and enjoy. Take one of South Africa’s favourite breakfast delights, the croissant. Woolworths has pulled out all the stops to create the kind of melt-in-your-mouth, all-butter croissant you’d expect to find at a Paris patisserie. Not only are they made with imported French flour and 25 percent specially selected butter; the secret to their light, fluffy texture and delightfully flaky crust is in the layering. There are 24 layers of dough and butter in every freshly baked Woolworths’ croissant. The same care and attention to detail is evident in every type of bread, roll and pastry on offer. The traditional baguettes or French country loaf are made with imported French flour and a traditional French sourdough ‘levain’ or starter made simply of water, flour and salt. It’s the 24 hour fermentation that gives them their thin, crispy crusts, light, open texture and irresistible aromas and flavour. For something different, be sure to try the seeded baguettes, filled and topped with linseeds, sesame seeds and sunflower seeds. If you’re looking for the perfect sandwich bread – or something to enjoy with tapas or mezze, Woolworths offers a range of stone-baked, traditional ‘artisan’ breads made with imported flour and a unique sourdough starter made from flour, water and organic grapes. There is a rosemary and olive oil loaf, a roasted garlic loaf, an olive loaf and a pecan raisin loaf packed with sun-ripened raisins and crunchy pecans. If you’re on the hunt for something sweet, you’ll be spoiled for choice. There are almond croissants made with a delicate almond paste made of finely ground, imported almonds, as well as Pain au Raisin (all-butter pastry with vine-ripened sultanas) and decadent Pain au Chocolate filled with imported Belgian dark chocolate. There are also praline twists, apricot Danish and light, crunchy all-butter Palmiers, not to mention a range of individual tarts including a French apple pastry, pear and almond tart and peach and custard cream tart all made according to traditional recipes and with the finest ingredients. The in-store bakeries will be rolling out over a 4 week period with Blue Route opening on 7 March, Meadowridge the following day 8 March, followed closely by Hout Bay on 15 March and Dean Street & Willowbridge on 22 March and then Constantia on 5 April. ENDS _________________________________________________________________Issued on behalf of: Woolworths Issued by: liquidlingo Communications Contact: Jackie Busch / Ayesha Abrahams +27 21 424 1530