Woolworths has launched a modern, feminine new range of lingerie.

Aimed at a confident woman who is fashion-savvy and dresses to express her individuality, the pieces in the new range are pretty and fresh.  Called Ciara, the range follows the success of its sister brands: the youthful and contemporary JTOne, and the seductive and dramatic, Distraction.

With a modern, soft sensibility, Ciara adapts to the latest trends of the season, while remaining timelessly beautiful.  The designs are a response to the trend of a softer, more subtle fashion choice, in fabrications such as sheer tulles, lace, and the softest of microfibres.  

Cecile Froehling, head of lingerie for Woolworths says, “We are thrilled to add this beautiful new line to our lingerie offer.  With unique, on-trend fabric choices and designs, Ciara will appeal to a woman who loves pretty, feminine lingerie.”

For this season, the designs will have a wearable base of white, grey and pink, with key fashion colours of blush, aqua, and multi-coloured florals.  The Ciara collection has interpreted this season’s sheer trend through creating mesh embroidery sets in a broderie design.  Florals remain a key print for summer, with Ciara providing a modern twist with pink lace detailing.

Woolworths has also designed co-ordinating pretty chemises that work together with the lingerie.  Key pieces in the Ciara collection include the balconette bra and the Brazilian pantie.  The non-padded bra is also a must for Summer14.  The range will be available in stores from September 2014.