Woolworths Modern range for Winter 2014 ­– backed by four of the hottest local celebrities and bloggers – has just been unpacked in stores nationwide.

The brand’s latest campaign is inspired by South African street style.

Pearl Modiade, Melody Molale, Minnie Dlamini and Neo Leoka have all added their unique voices to the campaign.  Together, they have been named ‘The Fashion Crew’ and provide their interpretation of style, whether attending a rooftop party in Maboneng or an underground hip-hop gig in Cape Town.

This season’s range has the punk trend at its heart, with comfortable, wearable pieces in checks and patterns toughened up with pleather accents.  Key items include the biker jacket, the sweat shirt, the cosy boyfriend cardigan, the Chelsea boot, the zip detail mini skirt and the knit tunic.

All items provide an instant update to any wardrobe and can be dressed up or down, as illustrated by the many looks experimented with by the Fashion Crew in the Modern Look Book.

The range is available in stores and online. For the Fashion Crew Look Book, video and interviews, visit: http://www.woolworths.co.za/store/cat?N=4294954254

Woolworths Modern range for Winter 2014 ­– backed by four of the hottest local celebrities and bloggers – has just been unpacked in stores nationwide.