Woolworths proudly celebrates being named one of the World’s Most Trustworthy Companies for a third year in a row, topping the chart for South African companies on the list.

The Newsweek ranking is built on extensive independent surveys, and 200 000 evaluations on three dimensions of trust: customer, investor, and employee. The ranking also incorporated social listening analysis with 500 000 mentions gathered from the internet.

“Consumers say that trust in a company stems from product quality and value, brand reputation and customer experience,” said Jennifer H. Cunningham, Editor-in-Chief of Newsweek. “A company that prioritises these aspects can see positive impacts, with 87 percent of customers reporting that they are willing to pay more for a product from a brand that they trust, rather than another brand.”

“Being named the most trustworthy company in South Africa is testament to the strength of the Woolworths brand,” said Woolworths Group CEO, Roy Bagattini. “Our brand is our strongest asset. Established over decades, it is anchored in market-leading quality, innovation, and sustainability, which are deeply entrenched across all aspects of our Group.”

This ranking reflects the exceptional standards upheld across the Woolworths business. Woolworths was among the top three Most Recommended Brands in South Africa by insights agency KLA, and won the Grand Prix Award for the Most Admired South African Brand at the recent Brand Africa Awards, recognised for “purpose-led excellence, a steadfast commitment to sustainability, social impact, and building a better Africa.”