While designers, celebrities and other high-profile personalities typically influence the fashion trends for the season, COVID-19 has played a vital role in our sartorial choices for the past year and will continue to do so in the months to come. These days, people are trading in their power suits, festival gear and high-fashion streetwear for comfort, quality and affordability. But that doesn’t have to equate to boring, dull and lacklustre.

South African retail giant, Woolworths, is ensuring that  despite what is currently happening in p-//[the world, when it comes to fashion, consumers are always comfortable in simple, affordable and stylish pieces such as the season’s favourite knits and fleeces starting at only R299.

“While lockdown may have left consumers feeling bored and creatively stifled in terms of fashion, Woolworths’ new range means you can still have a little bit of fun with fashion this season. Winter has always been a popular season fashion-wise – think chunky knits, stylish sweats and super chic loungewear that just screams comfort and flair. Our latest range is inspired by the need for comfort and simplicity without sacrificing style,” says Shaheda Sayed, Executive Head of Brand Communications: Fashion, Beauty, Home & International Woolworths Marketing

Comfortable and versatile

This season, Woolworths is the store to trust, not only with basic styles but also with comfortable and stylish items that are perfect for working from home, for the necessary grocery run or relaxing with loved ones.  This Autumn/Winter 2021 range is incredibly versatile – you can easily dress it up or down with assorted accessories or shoes, and still be comfortable all the way.

While it’s all about laid-back fashion and easy-going, subtle style, Sayed  states that some classics will remain favourites, including animal prints (perfect colour tones for autumn), plaid anything, and monochromatic hues. Other trends, like paisley and graphic prints, tie-dye, and feminine florals, will also be making a comeback in a big way.

The Woolworths AW21 Collection is also about those winter must-haves that feel as comfy as they look. You can  switch up your look with this season’s preferred print: tie-dye, or layer up in the season’s softest pieces, from sustainable cotton sweats to lightweight puffers in pretty pastels.

“For sweats, fashionistas can make a statement in graphic print designs while pairing it with sneakers or Birkenstocks giving it a casual effect. Knitwear is also a big deal during winter as it can be dressed up or down by pairing with combat boots, puffer jackets or a stylish trench coat,” advises Sayed

Consumers looking for comfort and versatility  can never go wrong with winter must-haves like sweats, knits and fleeces from Woolworths’ new, stylish collection, perfect for layering during those crisp winter days.