Woolworths’ Earth Friendly range of cleaning products has long been a favourite among South African consumers. Videos praising the Earth Friendly Toilet Drops have racked up over a million views on TikTok alone!

Now, the retailer is relaunching the range, anchored in quality and innovation, featuring lower prices, eye-catching packaging, and even stronger sustainability measures.

“When it comes to cleaning and laundry products, the first priority for consumers is typically cost and efficacy, with sustainability criteria as an added bonus,” shares Rahim Hoosen, Woolworths Foods Commercial Head of Trade. “At Woolies however, we set out to ensure our customers don’t have to compromise on any of these elements. Our refreshed Earth Friendly range offers value for money, effectiveness and impressive sustainability credentials, with a minimum of 80% of ingredients used in the Earth Friendly range being naturally derived and no harmful chemicals added,” he explains.

In a challenging economic landscape, Woolworths has eased the burden on consumers by shifting all production of the liquid components of the Earth Friendly range to a local manufacturer, boosting sustainability credentials (reduced carbon footprint) and, importantly, uplifting local business while achieving lower on-shelf pricing.

 Here’s what else consumers can look forward to in the refreshed Earth Friendly range:

  • Aesthetic designs: Inspired labels and packaging, worthy of a prominent place on your kitchen counter.
  • Considered packaging: All packaging in the Earth Friendly range is fully recyclable with market leading attributes, delivering to Woolworths commitments in sustainability without compromising functionality.
  • High-end fragrances: Developed in collaboration with world-class fragrance houses and inspired by natural elements such as the ocean, forests, orchards, herb gardens and flowers.
  • Cleaning without cruelty: Woolies never tests on animals.
  • Lower prices: The refreshed range starts at just R39.99 for the All-Purpose Cleaner, with most Earth Friendly products priced under R100.

“These strategic shifts reaffirm Woolworths’ commitment to developing innovative products that are not only great for people, but kinder for the planet too. It’s these details that make the Woolies difference,” Hoosen concludes.

Shop Woolworths’ refreshed Earth Friendly range at over 200 stores nationwide, or online at www.woolworths.co.za.