Woolworths' own beauty brand, WBeauty, has introduced a new range of mascaras.

The South African brand – which has offered customers quality beauty products at great value for the past 30 years – has launched a new range of mascaras offering customers great choice in both formulation and brush.

The range includes the following products: High Definition Mascara Black (at R110) that will leave your lashes thick and luscious; the Volume Mascara in black and brown (at R130) with the specially designed silicone brush to create long, full eyelashes with intense colour and volume; and the Double Ended Mascara in black (at R160) which coats and thickens lashes before providing the perfect base for your mascara.  You can never go wrong with the 3 in 1 mascara in black and brown (at R140) which lengthens, defines and gives extra volume to lashes.  The new range of mascaras can also be found in Volume Mascara Waterproof Black (at R130) and 3 in 1 Mascara Waterproof Black (at R140).

As with all Woolworths products, the mascara has been carefully formulated in accordance with Woolworths’ Good Beauty Principles, which means that safe, gentle ingredients are chosen and harsh chemicals are avoided in the formulation of all beauty products.  This new range of mascaras has also been approved by a toxicologist, ophthalmologist, as well as Beauty Without Cruelty.

The new WBeauty mascara is available at selected Woolworths stores or online at www.woolworths.co.za.

Woolworths' own beauty brand, WBeauty, has introduced a new range of mascaras.