SPENCER SONN (54)
CHIEF CUSTOMER OFFICER
BSocSc, GMP, MDP

Spencer rejoined the WHL Group on 1 April 2025 as WHL Chief Customer Officer. His portfolio includes Stores, Online, Marketing, Customer and Loyalty and Rest of Africa operations. His appointment follows a four-year career abroad as Managing Director of Woolworths New Zealand, a subsidiary of Woolworths Australia. During his tenure there, he spearheaded the successful turnaround of the New Zealand business.

Prior to moving to New Zealand, Spencer had an exceptional track record spanning over 25 years in the WHL Group where he held various key senior roles. The most significant of these was his leadership of the Group’s Food Division from 2015 to 2020.